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   The Lorax. Being used to promote an SUV. That sound you heard was Dr. Seuss spinning in his grave

24 Feb 2012 12:57 PM   |   2354 clicks   |   YouTube
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RexTalionis     
The Lorax speaks for the SUVs.

24 Feb 2012 09:43 AM
LandStander    [TotalFark]  
Dr. Seuss spinning in his grave

My first thought, also.



The Lorax speaks for the upcoming compact/small-family crossover SUV produced by Mazda starting 2012 for the 2013 model year.

24 Feb 2012 10:03 AM
Krymson Tyde     
It's almost as if making this movie was a ploy to make money.

24 Feb 2012 10:26 AM
EnviroDude     
welcome to 1984 where good is evil and evil is good. And in this alternate reality, the Lorax is not an alarmist extolling the virtues of conservation of resources and responsible environmental resource management.

24 Feb 2012 10:31 AM
dahmers love zombie    [TotalFark]  
Eh, there could be MUCH more pandering, disgusting Lorax knock-offs (new window, PDF). I'd cut the SUVax some slack. Ax.

24 Feb 2012 10:31 AM
dahmers love zombie    [TotalFark]  
Yep. 26 seconds too late.

24 Feb 2012 10:32 AM
FriarReb98    [TotalFark]  
I hate crossover promotions. They're almost always lame as fark and have nothing to do with anything.

24 Feb 2012 10:42 AM
EnviroDude     

dahmers love zombie: Yep. 26 seconds too late.


Sorry, but the LORAX was never a guy that would be promoting a SUV (no matter how eco friendly). He was created at a time in the US when you couldn't see from one side of a city to the other because of the smog. Look at some 70's to 80's movies and look at how difficult it is to pick out skylines in the northeast and LA.

Today, you can see the difference.

(for a really good example of this, look at the Karate Kid remake and look at the gray sky in the background)

Was the Lorax on target? Was he an alarmist? Or did he preach conservation of resources and responsible environmental resource management?

24 Feb 2012 10:53 AM
MaxxLarge     
hostmypicture.comView Full Size

24 Feb 2012 11:01 AM
Babwa Wawa     
Really folks? The CX-5 is a small SUV - far shorter than a minivan. Comparing it to the Prius, it's the same length, 3 1/2 inches wider, and only 150 pounds heavier.

Can nobody have a freaking all wheel drive station wagon anymore without being an anti-environmental asshole?

Keep on alienating everybody in the mainstream based on the labels of what they buy rather than whether it's better for the environment than the alternative; that'll surely advance the environmentalist agenda.

24 Feb 2012 12:28 PM
MaxxLarge     

Babwa Wawa: Can nobody have a freaking all wheel drive station wagon anymore without being an anti-environmental asshole?


Know how I know you've never read "The Lorax?"

images.t-nation.comView Full Size

24 Feb 2012 12:58 PM
Babwa Wawa     

EnviroDude: Sorry, but the LORAX was never a guy that would be promoting a SUV (no matter how eco friendly).


Sorry, but the Lorax is and was a fictional character. It says whatever its money-grubbing owners tell it to say.

We probably shouldn't debate Geisel's intent, since he's, like, dead and all. But I'm of the opinion that if he was OK his literary characters endorsing any product whatsoever, he'd be OK with the Lorax endorsing an environmentally friendly SUV. This one is a damned sight better than most vehicles on the road, including cars.

In a sentence, the Lorax would be more concerned with the effect of the product, rather than the class the product competes in.

24 Feb 2012 01:03 PM
oldfarthenry     
Well, I'm confused now. I thought Lorax was a new brand of laxative?

/turtleling like Myrtle

24 Feb 2012 01:03 PM
BKITU    [TotalFark]  

Babwa Wawa: But I'm of the opinion that if he was OK his literary characters endorsing any product whatsoever, he'd be OK with the Lorax endorsing an environmentally friendly SUV.


He was just fine with endorsing products.

ak2.polyvoreimg.comView Full Size

24 Feb 2012 01:11 PM
Whodat     
Those responsible for the movie should be kicked repeatedly in the crotch.

24 Feb 2012 01:13 PM
Babwa Wawa     

MaxxLarge: Babwa Wawa: Can nobody have a freaking all wheel drive station wagon anymore without being an anti-environmental asshole?

Know how I know you've never read "The Lorax?"

[images.t-nation.com image 285x301]


You know how much you know about what I've read?

I don't really know what your point is. They say a picture is worth a thousand words, but yours said nothing. I'm guessing you read the Lorax as a blanket condemnation of industrial activity in general. Most people read it as a condemnation of industry's disregard of its impact on the environment.

Given Geisel's history, politics, and the time in which he lived, it's highly unlikely that he was completely anti-industry. I think you're applying modern political and economic thinking to someone whose schoolmates parents were civil war veterans.

24 Feb 2012 01:18 PM
ducklord666     
Ever since I stumbled on this last night, I've been weirdly honked off and disappointed, with no particular sense of where to direct my ire:

I can't really blame Mazda. Like all good corporate entities, they know they can get a few more bucks by jumping on the green bandwagon. So the opportunity to co-opt one of the most beloved environmental symbols in all of creation must've seemed like a financial no-brainer.

I can't blame the ad company. Someone was going to do the ad, after all, so financially, it was a no-brainer.

I can't really blame Universal. Movies are expensive, so hitching up the Lorax to a Mazda to defray the cost of pushing all those pixels is, once again, a financial no-brainer.

I guess what I wish is that some PERSON, somewhere along the line had said, "Y'know, the Lorax speaks for the trees, 'cause the trees can't speak for themselves. The Mazdas (even the relatively "green" Mazdas) already have lots of people speaking for them. Maybe we should pass on this."

If corporations REALLY were people, then maybe something like that would've happened.

/ I'll stick with the book.
// And the original cartoon.
/// Get off my lawn. I'm growing Truffula Trees.

24 Feb 2012 01:18 PM
Babwa Wawa     

BKITU: Babwa Wawa: But I'm of the opinion that if he was OK his literary characters endorsing any product whatsoever, he'd be OK with the Lorax endorsing an environmentally friendly SUV.

He was just fine with endorsing products.

[ak2.polyvoreimg.com image 320x162]


I know - and that's one of the reasons I don't believe the Lorax's condemnation of industry was intended to be universal.

But I don't know of any instances where he had his literary characters endorse products while he was alive. There may be some out there, though.

24 Feb 2012 01:19 PM
hippyneil     
I may not know what a Lorax is but I do know that is one fugly car.
Although, that said, every single SUV is ugly, pointless and stupid.
Much like their drivers who tend to be at least two of those.

24 Feb 2012 02:00 PM
unitednihilists     
CSB...
One of my kids favourite books as a kid, I read him that book hundreds of times. Then once when he was about 5 he started to quietly cry when I read the last few pages. He finally "got it" at a different level. Haven't looked at it in a few years, which makes me sad, its a great book.

Movie maker needs a C0ck Punch

24 Feb 2012 02:01 PM
Skleenar     
When I first read the Lorax to my kid (when he was 3 or 4) he absolutely loved it.

Because of all the cool tree-whacking vehicles.

2.bp.blogspot.comView Full Size

24 Feb 2012 02:03 PM
Skleenar     

unitednihilists: CSB...
One of my kids favourite books as a kid, I read him that book hundreds of times. Then once when he was about 5 he started to quietly cry when I read the last few pages. He finally "got it" at a different level. Haven't looked at it in a few years, which makes me sad, its a great book.


OK, since you pre-empted my CSB, let me simply add that my kid had that same experience the first time he listened to the full length of "The Wreck of the Edmund Fitzgerald".

24 Feb 2012 02:05 PM
Babwa Wawa     

hippyneil: I may not know what a Lorax is but I do know that is one fugly car.
Although, that said, every single SUV is ugly, pointless and stupid.
Much like their drivers who tend to be at least two of those.


Spoken like someone who has either one kid (or none) and doesn't have to drive in the snow.

24 Feb 2012 02:06 PM
Rezurok     
It's ok, it's part of an alternative energy plan!

www.smbc-comics.comView Full Size
(new window)

24 Feb 2012 02:11 PM
IlGreven     

Krymson Tyde: It's almost as if making this movie was a ploy to make money.


...so we're jumping right to the "HURR THEY SAID CAPTALIZM IZ BAD DURR" rebuttal?

24 Feb 2012 02:18 PM
eddievercetti     
The Lorax speaks for BP!

24 Feb 2012 02:25 PM
Bill_Wick's_Friend     
I don't watch a lot of commercials on TV cuz I have a DVR.

Hockey is about the only thing I watch live in "real time".

A commercial for the movie The Lorax was shown during last night's Canucks game. It looked madcap and whacky and there was lots of people hitting other people in the face with "boioioioioing" sound FX.

My childhood has been raped so much that it's numb.

24 Feb 2012 03:05 PM
Krymson Tyde     

IlGreven: Krymson Tyde: It's almost as if making this movie was a ploy to make money.

...so we're jumping right to the "HURR THEY SAID CAPTALIZM IZ BAD DURR" rebuttal?


Uhh, no. The movie was produced to make money. Why would anyone be surprised it is being used to make more profits through advertising?
Is my sarcasm meter broken or are you just looking for a reason to be offended?

24 Feb 2012 03:36 PM
Smackledorfer     

hippyneil: I may not know what a Lorax is but I do know that is one fugly car.
Although, that said, every single SUV is ugly, pointless and stupid.
Much like their drivers who tend to be at least two of those.


Yes, no one should require a vehicle larger than a smartcar for anything. Ever.

I think lots of people own SUVs who have no need for them. I think too few people purchase environmentally friendly vehicles. However, SUVs and trucks do fill a needed role for many of the people who own them. Now, any sedan with a v-8, there is your real wasteful vehicle. You gain nothing. No space in the vehicle, no usefulness, no towing, no four wheel drive. My current vehicle goes 30 miles over the speed limit with no issues. Whats the point of a mustang? That is the thing you should be angry about.

I have a civic right now, I almost went with the insight, I really wanted to, but test driving it I found that if I needed to speed up while merging onto an interstate it had like 1.5 second delay to giving me any power, and it would have drove me nuts. The civic is all right, but I could be doing a lot better mileage-wise.

I'll probably end up with one of the compact SUVs for my next vehicle. I want 4wd in michigan, and could use the trunk space a couple times a month. ymmv, pun intended.

24 Feb 2012 03:37 PM
Cerebral Knievel    [TotalFark]  

Bill_Wick's_Friend: I don't watch a lot of commercials on TV cuz I have a DVR.

Hockey is about the only thing I watch live in "real time".

A commercial for the movie The Lorax was shown during last night's Canucks game. It looked madcap and whacky and there was lots of people hitting other people in the face with "boioioioioing" sound FX.

My childhood has been raped so much that it's numb.


That's the same thing I got out of it as well. However, I must say I agree with the choice to use Danny Devito for the voice.

That's about the only good thing I can say for it so far. We'll see. but I don't expect much out of it.

Smackledorfer: hippyneil: I may not know what a Lorax is but I do know that is one fugly car.
Although, that said, every single SUV is ugly, pointless and stupid.
Much like their drivers who tend to be at least two of those.

Yes, no one should require a vehicle larger than a smartcar for anything. Ever.

I think lots of people own SUVs who have no need for them. I think too few people purchase environmentally friendly vehicles. However, SUVs and trucks do fill a needed role for many of the people who own them. Now, any sedan with a v-8, there is your real wasteful vehicle. You gain nothing. No space in the vehicle, no usefulness, no towing, no four wheel drive. My current vehicle goes 30 miles over the speed limit with no issues. Whats the point of a mustang? That is the thing you should be angry about.

I have a civic right now, I almost went with the insight, I really wanted to, but test driving it I found that if I needed to speed up while merging onto an interstate it had like 1.5 second delay to giving me any power, and it would have drove me nuts. The civic is all right, but I could be doing a lot better mileage-wise.

I'll probably end up with one of the compact SUVs for my next vehicle. I want 4wd in michigan, and could use the trunk space a couple times a month. ymmv, pun intended.


I completly agree with you. No one should have more of a vehicle than they need. I have two trucks. one is rather old and I have it for sentimental reasons and it has been hot rodded out.
it is NOT a daily driver. its purpose is to be fun, look decent, and for the random camping expedition where the camper shell is put to it's intended purpose. It's a Hobby vehicle that sits around more than it is driven.
My other truck is the daily driver and it is used more often than not, as a truck, to do truck things, But it's a base model, 2wd, with the smallest engine with a good transmission.
I do use it to commute to and from work, but the commute, at most is around 10 minutes. so a full tank of gas lasts about a month and a half if all I'm doing is that.

there is one more vehicle in my personal fleet.. a 1992 Ford Escort. always kept tuned and up to snuff. she's still getting some 30 odd MPG, and still runs like a top after some 400 thousand miles on the meter. the wife drives that most of the time. and it will be kept in service until it just decides it doesn't want to work anymore. But it doesn't show any signs of stopping any time soon. It must be mentioned that the Escort is more Mazda than Ford anyways.

A sedan with a huge engine is simply not practical to any of my needs.

And despite being a truck owner in the south, It does irk me to see folks driving huge trucks and SUV's as status symbols. One of the Few times my staunch, Dyed n the wool republican father ever agreed on something is when we both, simultaneously, and with out for thought, told my douche-bag yuppie bastard Step brother-in-law that he did not need a Ford Expedition and it was one of the most impractical damn things to even consider.

Bastard bought one anyways.

24 Feb 2012 04:47 PM
peahez     

Babwa Wawa: EnviroDude: Sorry, but the LORAX was never a guy that would be promoting a SUV (no matter how eco friendly).

Sorry, but the Lorax is and was a fictional character. It says whatever its money-grubbing owners tell it to say.

We probably shouldn't debate Geisel's intent, since he's, like, dead and all. But I'm of the opinion that if he was OK his literary characters endorsing any product whatsoever, he'd be OK with the Lorax endorsing an environmentally friendly SUV. This one is a damned sight better than most vehicles on the road, including cars.

In a sentence, the Lorax would be more concerned with the effect of the product, rather than the class the product competes in.


I think the Lorax wouldn't have been for any 'product' at all. I think that's the idea.

I'm not 100% certain yet, but I think there's a strong chance that Babwa Wawa might suck.

24 Feb 2012 04:54 PM
Bonzo_1116     
The correct character from The Lorax to advertise an SUV is the Onceler.

They're definitely thneeds that everyone needs.

24 Feb 2012 05:02 PM
degenerate-afro     
Bah, the Lorax is just promoting SUVs to get Lou Dobbs off his back.

24 Feb 2012 05:15 PM
peahez     
Steve Martin gets it

Link (new window)

24 Feb 2012 05:44 PM
jigger     
Meh. You can get a 20% discount on the Lorax Breakfast at IHOP, which consists of a slab of tortured factory farmed pig and the eggs from tortured factory farm chickens. And a short stack.

24 Feb 2012 06:03 PM
MooseUpNorth     

Bonzo_1116: The correct character from The Lorax to advertise an SUV is the Onceler.

They're definitely thneeds that everyone needs.


These.

/ That ad is wrong on so many levels...

24 Feb 2012 07:41 PM
Splinshints     

Babwa Wawa: Spoken like someone who has either one kid (or none) and doesn't have to drive in the snow.


Retarded cop out.

My car will comfortably seat 2 adults and 3 medium size kids, averages 37 miles to the gallon and has never once gotten stuck in northeast snow, up to 6 inches. I'm not a jackass, so I don't drive in really bad conditions. I wait the two or three hours it takes until the plows clear the roads enough for people like me who aren't retards.

You're not special. You're driving a vehicle designed for conditions it will never see in your hands. You're a moron and you got taken for a ride by a slick-tongued salesperson.

/ but thanks for taking up two spaces in my parking garage so I have to go up to the next floor for a space, dickhead

24 Feb 2012 08:31 PM
Babwa Wawa     

peahez: I think the Lorax wouldn't have been for any 'product' at all. I think that's the idea.


And I think that's as silly as believing that Yoda wouldn't pimp Pepsi. Really he wouldn't, but the fact is Yoda does whatever George Lucas feels like having him do.

Look: Dr. Seuss Enterprises has been taking massive dumps on Seuss' artwork and legacy for the better part of two decades now - selling the rights to anybody who comes around with any shiatty idea of adapting his work. This is nothing new.

And it could be worse - the CX-5 is more efficient than most of the cars and trucks on the road today. I could easily see these jackasses selling the rights to Cadillac for the farking hybrid escalade.

peahez: I'm not 100% certain yet, but I think there's a strong chance that Babwa Wawa might suck.


Fair enough.

24 Feb 2012 08:40 PM
Babwa Wawa     

Splinshints: Retarded cop out.

My car will comfortably seat 2 adults and 3 medium size kids, averages 37 miles to the gallon and has never once gotten stuck in northeast snow, up to 6 inches. I'm not a jackass, so I don't drive in really bad conditions. I wait the two or three hours it takes until the plows clear the roads enough for people like me who aren't retards.

You're not special. You're driving a vehicle designed for conditions it will never see in your hands. You're a moron and you got taken for a ride by a slick-tongued salesperson.

/ but thanks for taking up two spaces in my parking garage so I have to go up to the next floor for a space, dickhead


Retarded response from a moron who believes all "SUVs" are created equal. The vehicle in question is exactly 3.5" wider than a Prius, and exactly as long.

This is not a goddam Denali we're talking about. It's basically a subcompact station wagon with a bit of height and AWD. You might not think you need AWD, but my wife believes she does ever since she had to trudge my infant son and toddler daughter up a half mile of hill to get to my house. I'm not inclined to argue.

24 Feb 2012 08:52 PM
Babwa Wawa     

Splinshints: 3 medium size kids


Oh, and a medium size kid in a booster seat takes up about as horizontal space as a 250 pound man.

24 Feb 2012 08:54 PM
sno man    [TotalFark]  

BKITU: Babwa Wawa: But I'm of the opinion that if he was OK his literary characters endorsing any product whatsoever, he'd be OK with the Lorax endorsing an environmentally friendly SUV.

He was just fine with endorsing products.

[ak2.polyvoreimg.com image 320x162]


In fact before the kids books that's how he got his bread buttered. And there are a few characters from his advertising days that turn up later in the books. However, I'm pretty sure none of the books characters were used like this in his lifetime.
Many of his stories were decidedly anti-industry or more generally anti-authority/establishment. This one particularly, is a pretty thorough commentary on unregulated industry, the environment (consider this was published in 1971, and what the Rust Belt looked like then.) and consumerism.
Apparently, the makers of the movie of this story, and whoever signed off at Seuss's estate don't understand this story at all. As for Mazda, I like Mazda, I own one even. But this new what-the-hell-ever drive CX-5 better run on wildly harvested butterfly farts for them to come out of this with clean hands.

24 Feb 2012 09:52 PM
toyotaboy     
wait a minute, product placement in movies? Just get right outta town! Contract or no, I will not bow down to sponsors.
static.guim.co.ukView Full Size

26.media.tumblr.comView Full Size


It's like, people only do things because they're getting paid, and that's just really sad
media.screened.comView Full Size


Link (new window)

24 Feb 2012 10:14 PM
Lorelle    [TotalFark]  
Before Geisel became famous for his children's books, from the late 1920s to the early 1950s he was best known for illustrating ads for this bug-killer:

ecx.images-amazon.comView Full Size


j-walkblog.comView Full Size


30.media.tumblr.comView Full Size

25 Feb 2012 12:35 AM
Babwa Wawa     

sno man: This one particularly, is a pretty thorough commentary on unregulated industry, the environment (consider this was published in 1971, and what the Rust Belt looked like then.) and consumerism.

You're right, and I echo a lot of your sentiments upstream here. Geisel didn't use his literary characters as spokespersons for specific products. But he's been dead for a long damned time, and stopped almost all of his commentary about 40 years ago.

However, if the message is on regulated industry, along with limited consumerism, is that horrific?

We can't get in the mind of Geisel. None of us could say that he would disapprove of the CX-5 and the associated message Mazda is sending, which appears to be "here's a small SUV that is more friendly to the environment (and Lorax) than most of the cars and trucks on the market today, and FAR more environmentally friendly than 2/3s of the cars and trucks on the road today." None of us can say that if he were alivehe wouldn't go the George Lucas route and just cash the fark in on his creations, even if he were to donate all the proceeds to charities.

What I have issue with is all the assholes on this thread who are freshly outraged by the mistreatment of Seuss because the Lorax speaks for a pretty damned environmentally friendly car, but none of them are outraged by repeated the rapings of Seuss' legacy by Jim Carrey. Any of those dumbasses could see this shiat coming.

25 Feb 2012 01:18 AM
RatMaster999     

Babwa Wawa: What I have issue with is all the assholes on this thread who are freshly outraged by the mistreatment of Seuss because the Lorax speaks for a pretty damned environmentally friendly car, but none of them are outraged by repeated the rapings of Seuss' legacy by Jim Carrey. Any of those dumbasses could see this shiat coming.


i182.photobucket.comView Full Size


Not Jim Carey (Y U no funny any more?), but still appropriate...

25 Feb 2012 01:40 AM
cnhn     
it was supposedly the agreement he had with his wife. during his life he didn't really do the commercialism aspect to his work. the instant he died though, she went nuts. culminating is that fark of a movie "the grinch who stole christmas" where the constant carrage of *SPENDMONEYONPRODUCTS* accompanying the movie left me wanting to cry.

25 Feb 2012 03:28 AM
mikefinch     

Skleenar: When I first read the Lorax to my kid (when he was 3 or 4) he absolutely loved it.

Because of all the cool tree-whacking vehicles.

[2.bp.blogspot.com image 287x400]


Sooo this -- i loved those crazy death machines!

But i agree with the sentiment here -- Who was the guy who got ragged on in the production department for speaking out? Does he spend his nights in a tall lonely tower... just waiting to tell his story about the "lorax" and corporate greed...

25 Feb 2012 03:33 AM
Inconceivable!     
Relevant 5 Second Film: Link (new window)

25 Feb 2012 10:25 AM
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