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31 Jul 2012 09:40 AM   |   10273 clicks   |   C|Net
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Triumph    [TotalFark]  
Days until SEC probe? If you had 74, come forward and collect your prize.

31 Jul 2012 01:11 AM
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ecmoRandomNumbers    [TotalFark]  
Watch that stock collapse, kids!

31 Jul 2012 01:28 AM
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serial_crusher    [TotalFark]  
Meh, the "no javascript, must be a bot" argument doesn't seem very valid to me, even if it was an unrealistic 80%. I think they just made that number up.

Basically they didn't like Facebook's "hey you can't change your name unless you pay us more money" thing, so they concocted this because Facebook has a habit of just caving when somebody makes a scene like this, even when it's bullshiat.

31 Jul 2012 01:55 AM
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Marcus Aurelius    [TotalFark]  
I WISH 80% of internet users even knew what Javascript was, let alone be smart enough to disable it.

31 Jul 2012 06:54 AM
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Loren     
serial_crusher: Meh, the "no javascript, must be a bot" argument doesn't seem very valid to me, even if it was an unrealistic 80%. I think they just made that number up.

Basically they didn't like Facebook's "hey you can't change your name unless you pay us more money" thing, so they concocted this because Facebook has a habit of just caving when somebody makes a scene like this, even when it's bullshiat.


No, that was just one step in their investigation. They didn't say how they actually showed them to be bots but that wasn't it.

31 Jul 2012 09:43 AM
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Slam Dunkz     
serial_crusher: Meh, the "no javascript, must be a bot" argument doesn't seem very valid to me, even if it was an unrealistic 80%. I think they just made that number up.

Basically they didn't like Facebook's "hey you can't change your name unless you pay us more money" thing, so they concocted this because Facebook has a habit of just caving when somebody makes a scene like this, even when it's bullshiat.


Reading comprehension fail.

31 Jul 2012 09:45 AM
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CoonAce     
They're not alone in their dissatisfaction with Facebook advertising.

31 Jul 2012 09:48 AM
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Bullseyed     
It doesn't have to be Facebook. If I had command of a bunch of bots I'd make them click ads for giggles.

31 Jul 2012 10:01 AM
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lemurs     
Marcus Aurelius: I WISH 80% of internet users even knew what Javascript was, let alone be smart enough to disable it.

Bots have Javascript disabled. It sounds like that's what prompted the company to investigate where their clicks were coming from.

31 Jul 2012 10:02 AM
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Abner Doon     
Loren: serial_crusher: Meh, the "no javascript, must be a bot" argument doesn't seem very valid to me, even if it was an unrealistic 80%. I think they just made that number up.

Basically they didn't like Facebook's "hey you can't change your name unless you pay us more money" thing, so they concocted this because Facebook has a habit of just caving when somebody makes a scene like this, even when it's bullshiat.

No, that was just one step in their investigation. They didn't say how they actually showed them to be bots but that wasn't it.


Maybe they're all coming from the same IP addresses or something? I'm not sure how else you'd tell.

Could be user-agent strings too I guess, not that that would be conclusive at all.

31 Jul 2012 10:05 AM
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theurge14     
Just ask them "hey are you a bot?" and if they answer yes then there you go.

31 Jul 2012 10:07 AM
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whitman00     
Our small company experienced the same thing.

We had ads tailored to a very specific subset of people- US resident college grads with degrees in the premedical sciences over the age of 35. We were trying to target doctors with a broader approach then just advertising to self identified physicians on FB. I think the total potential number of people the ads could be displayed to was less than 50,000.

What we found after a short delay was charges of $25 every 3-4 days for a huge number of clicks. No sales were recorded from these clicks. After a few months we gave up.

There is absolutely something fishy going on here.

31 Jul 2012 10:14 AM
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lemurs     
Abner Doon: No, that was just one step in their investigation. They didn't say how they actually showed them to be bots but that wasn't it.

Maybe they're all coming from the same IP addresses or something? I'm not sure how else you'd tell.

Could be user-agent strings too I guess, not that that would be conclusive at all.


If the user-agent string was something like "Python" or "wget" or "curl", that'd be a dead giveaway. The string is easy for bots to fake and that would require deeper analysis to detect, but the article implies it was trivial to figure out.

31 Jul 2012 10:16 AM
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Rapmaster2000     
theurge14: Just ask them "hey are you a bot?" and if they answer yes then there you go.

It's like if the guy you're selling drugs to is a cop he totally has to tell you if you ask. I heard this hundreds of times in high school, so I'm pretty sure it's legit.

31 Jul 2012 10:19 AM
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syberpud     
theurge14: Just ask them "hey are you a bot?" and if they answer yes then there you go.

No, you have to ask it about turtles, then its mother. Be prepared to get shot though.

31 Jul 2012 10:22 AM
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LazarusLong42     
Triumph: Days until SEC probe? If you had 74, come forward and collect your prize.

Link?

31 Jul 2012 10:25 AM
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gmacbeth     
whitman00: Our small company experienced the same thing.

We had ads tailored to a very specific subset of people- US resident college grads with degrees in the premedical sciences over the age of 35. We were trying to target doctors with a broader approach then just advertising to self identified physicians on FB. I think the total potential number of people the ads could be displayed to was less than 50,000.

What we found after a short delay was charges of $25 every 3-4 days for a huge number of clicks. No sales were recorded from these clicks. After a few months we gave up.

There is absolutely something fishy going on here.


Same here. I was promoting my business to college educated people in San Francisco. I saw a surge in clicks and "likes" but the "likes" were from all over the world. Turkey, Russia, Saudi Arabia, Indonesia... I don't know how my San Francisco ads reached all these people but it did cost me money that they did.

31 Jul 2012 10:27 AM
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Tillmaster     
The Beeb already found some anomalies in facebook advertising.

Link

31 Jul 2012 10:29 AM
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IrateShadow     
lemurs: If the user-agent string was something like "Python" or "wget" or "curl", that'd be a dead giveaway. The string is easy for bots to fake and that would require deeper analysis to detect, but the article implies it was trivial to figure out.

Depending on the type of bot, you could probably do it by keeping track of the images and other peripheral media downloaded. If you're getting a ton of hits to a page and seeing no traffic in images, jars, or anything else it would autoload in a browser, there's a pretty good chance it's a bot.

31 Jul 2012 10:30 AM
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imontheinternet    [TotalFark]  
i1.kym-cdn.com

>Two Thousand Twelve Years after the Coming of Christ
>still on facebook

31 Jul 2012 10:37 AM
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Edymnion     
Yup, you can track how long someone sits on a page before leaving it. Not really that hard to look at the clicks and realize that the time the "user" spent looking at the page could be measured in milliseconds, its a pretty safe bet that its a bot.

31 Jul 2012 10:55 AM
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PsyLord     
How long before Zuck loses another $7.2 billion?

31 Jul 2012 10:56 AM
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Triumph    [TotalFark]  
LazarusLong42: Triumph: Days until SEC probe? If you had 74, come forward and collect your prize.

Link?


Calm down - I'm just speculating. It may take more for an official investigation to be launched, but if the authorities don't at least probe into this, they're not doing their jobs.

31 Jul 2012 11:36 AM
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EnderWiggnz     
PsyLord: How long before Zuck loses another $7.2 billion?

how long before zuck finds himself at teh wrong end of an sec investigation. kids slimier than ellison and mcnealy combined.

31 Jul 2012 12:01 PM
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Nexzus     
serial_crusher: Meh, the "no javascript, must be a bot" argument doesn't seem very valid to me, even if it was an unrealistic 80%. I think they just made that number up.

Basically they didn't like Facebook's "hey you can't change your name unless you pay us more money" thing, so they concocted this because Facebook has a habit of just caving when somebody makes a scene like this, even when it's bullshiat.


If you have javascript disabled, you don't even see the ads.

31 Jul 2012 12:10 PM
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MrJulez     
EnderWiggnz: PsyLord: How long before Zuck loses another $7.2 billion?

how long before zuck finds himself at teh wrong end of an sec investigation. kids slimier than ellison and mcnealy combined.


This. I'm not usually one to invoke parental truisims but mah pappy told me many, many times, "look into the asshole's eyes. You'll see it all in there."

If he's not already, Zuck should be elevated to world class scumbag ... sooner rather than later.

31 Jul 2012 12:27 PM
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LazarusLong42     
Triumph: LazarusLong42: Triumph: Days until SEC probe? If you had 74, come forward and collect your prize.

Link?

Calm down - I'm just speculating. It may take more for an official investigation to be launched, but if the authorities don't at least probe into this, they're not doing their jobs.


Ah. The "collect your prize" made it sound like it was already underway.

31 Jul 2012 12:34 PM
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Professor Horatio Hufnagel     
Wait...

Isn't this how Google makes its billions and zillions?

31 Jul 2012 12:50 PM
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icebergcomics     
Pay per click just seems way too easy of a system by which to perpetrate a fraud.

I'm all for private companies, but it does seem that perhaps this is one place where a governmental regulatory body might actually earn their salaries - making sure that pay per clicks are legit.

31 Jul 2012 12:54 PM
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SacriliciousBeerSwiller     
I've been saying for at least a year now, Facebook will be a relic within 5 4 years.

31 Jul 2012 01:26 PM
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SacriliciousBeerSwiller     
Professor Horatio Hufnagel: Wait...

Isn't this how Google makes its billions and zillions?


Google ads are relatively effective.

31 Jul 2012 01:26 PM
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serial_crusher    [TotalFark]  
Nexzus: serial_crusher: Meh, the "no javascript, must be a bot" argument doesn't seem very valid to me, even if it was an unrealistic 80%. I think they just made that number up.

Basically they didn't like Facebook's "hey you can't change your name unless you pay us more money" thing, so they concocted this because Facebook has a habit of just caving when somebody makes a scene like this, even when it's bullshiat.

If you have javascript disabled, you don't even see the ads.


Extensions like noscript allow you to selectively disable JS on certain sites. Just like extensions like Adblock allow you to selectively block ads per site.

31 Jul 2012 01:34 PM
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serial_crusher    [TotalFark]  
Loren: serial_crusher: Meh, the "no javascript, must be a bot" argument doesn't seem very valid to me, even if it was an unrealistic 80%. I think they just made that number up.

Basically they didn't like Facebook's "hey you can't change your name unless you pay us more money" thing, so they concocted this because Facebook has a habit of just caving when somebody makes a scene like this, even when it's bullshiat.

No, that was just one step in their investigation. They didn't say how they actually showed them to be bots but that wasn't it.


Remember when your high school math teacher made you show your work? Yeah, real life works the same way.

Don't give me the first inconclusive step in your argument and then just leave me to trust that your home-built analytics solution works better than anything else and "proved" fraud.

31 Jul 2012 01:42 PM
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serial_crusher    [TotalFark]  
gmacbeth: whitman00: Our small company experienced the same thing.

We had ads tailored to a very specific subset of people- US resident college grads with degrees in the premedical sciences over the age of 35. We were trying to target doctors with a broader approach then just advertising to self identified physicians on FB. I think the total potential number of people the ads could be displayed to was less than 50,000.

What we found after a short delay was charges of $25 every 3-4 days for a huge number of clicks. No sales were recorded from these clicks. After a few months we gave up.

There is absolutely something fishy going on here.

Same here. I was promoting my business to college educated people in San Francisco. I saw a surge in clicks and "likes" but the "likes" were from all over the world. Turkey, Russia, Saudi Arabia, Indonesia... I don't know how my San Francisco ads reached all these people but it did cost me money that they did.


I thought Facebook's model was that it initially showed your stuff to the demographic you originally targeted, but then once they liked it, it started showing it to their friends too, right? Small number of doctors in your target area liked your stuff, then their friends back home liked it too? Just a thought.

31 Jul 2012 01:49 PM
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thistime     
google adwords makes revenue from fake clicks as well. It will all come out later when google and facebook have made off with billions. Crime of century.

31 Jul 2012 02:04 PM
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Zenzilla     
serial_crusher: Nexzus: serial_crusher: Meh, the "no javascript, must be a bot" argument doesn't seem very valid to me, even if it was an unrealistic 80%. I think they just made that number up.

Basically they didn't like Facebook's "hey you can't change your name unless you pay us more money" thing, so they concocted this because Facebook has a habit of just caving when somebody makes a scene like this, even when it's bullshiat.

If you have javascript disabled, you don't even see the ads.

Extensions like noscript allow you to selectively disable JS on certain sites. Just like extensions like Adblock allow you to selectively block ads per site.


The point being that 80% of the clicks this group was getting were from users who could not see the adds. Tell me how does one click on something that is not there?

31 Jul 2012 02:23 PM
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Aamelrons     
whitman00: Our small company experienced the same thing.

We had ads tailored to a very specific subset of people- US resident college grads with degrees in the premedical sciences over the age of 35. We were trying to target doctors with a broader approach then just advertising to self identified physicians on FB. I think the total potential number of people the ads could be displayed to was less than 50,000.

What we found after a short delay was charges of $25 every 3-4 days for a huge number of clicks. No sales were recorded from these clicks. After a few months we gave up.

There is absolutely something fishy going on here.


Question, what were you selling? Don't most hospitals having a purchasing department who are not doctors?

I'm honestly asking, I have no idea

31 Jul 2012 02:51 PM
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ProfessorOhki     
How many parties would even profit from having a bot click an ad? All that comes to mind is FB itself and any competitor you had who felt like wasting your advertising budget.

/Alright, maybe trolls
//Actually, that would be something I could see being done
///Just to massively discourage the use of FB's advertising

31 Jul 2012 02:54 PM
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serial_crusher    [TotalFark]  
Zenzilla: serial_crusher: Nexzus: serial_crusher: Meh, the "no javascript, must be a bot" argument doesn't seem very valid to me, even if it was an unrealistic 80%. I think they just made that number up.

Basically they didn't like Facebook's "hey you can't change your name unless you pay us more money" thing, so they concocted this because Facebook has a habit of just caving when somebody makes a scene like this, even when it's bullshiat.

If you have javascript disabled, you don't even see the ads.

Extensions like noscript allow you to selectively disable JS on certain sites. Just like extensions like Adblock allow you to selectively block ads per site.

The point being that 80% of the clicks this group was getting were from users who could not see the adds. Tell me how does one click on something that is not there?


No, the point being that nothing on Facebook works without Javasript enabled, so Facebook users would selectively enable Javascript for just Facebook.
So when they're on Facebook they can see the ads, then when they click through to the other site, they have JS blocked by default.

31 Jul 2012 02:54 PM
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ProfessorOhki     
serial_crusher: Zenzilla: serial_crusher: Nexzus: serial_crusher: Meh, the "no javascript, must be a bot" argument doesn't seem very valid to me, even if it was an unrealistic 80%. I think they just made that number up.

Basically they didn't like Facebook's "hey you can't change your name unless you pay us more money" thing, so they concocted this because Facebook has a habit of just caving when somebody makes a scene like this, even when it's bullshiat.

If you have javascript disabled, you don't even see the ads.

Extensions like noscript allow you to selectively disable JS on certain sites. Just like extensions like Adblock allow you to selectively block ads per site.

The point being that 80% of the clicks this group was getting were from users who could not see the adds. Tell me how does one click on something that is not there?

No, the point being that nothing on Facebook works without Javasript enabled, so Facebook users would selectively enable Javascript for just Facebook.
So when they're on Facebook they can see the ads, then when they click through to the other site, they have JS blocked by default.


You think that 80% of the people who click ads on websites use a script blocker? People use script blockers and don't use ad blockers? Or do they whitelist FB in adblock because they just like those ads? It doesn't quite add up that way.

31 Jul 2012 02:58 PM
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serial_crusher    [TotalFark]  
ProfessorOhki: You think that 80% of the people who click ads on websites use a script blocker? People use script blockers and don't use ad blockers? Or do they whitelist FB in adblock because they just like those ads? It doesn't quite add up that way.

I actually whitelist Facebook because they give me relevant ads.

It's also a mistake to expect the traffic to match overall Internet traffic patterns. Facebook targets the shiat out of their ads, so it's not necessary to say that 80% of "people who click ads" use a script blocker. Could the that 80% of people in the demographic that their ad targeted use ad blockers.

31 Jul 2012 03:04 PM
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lemurs     
serial_crusher: It's also a mistake to expect the traffic to match overall Internet traffic patterns. Facebook targets the shiat out of their ads, so it's not necessary to say that 80% of "people who click ads" use a script blocker. Could the that 80% of people in the demographic that their ad targeted use ad blockers.

TFA says that "What's important here is that in all of our years of experience, only about 1-2 percent of people coming to us have JavaScript disabled, not 80% like these clicks coming from Facebook." It's clear that, even in these guys' target demographic, that level of disabled Javascript is an anomaly and that's what prompted further investigation.

31 Jul 2012 03:20 PM
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divx88     
thistime: google adwords makes revenue from fake clicks as well. It will all come out later when google and facebook have made off with billions. Crime of century.

Adwords actually work quite well conversion wise. Do your research, take up any offers from Google to have a chat with someone to help you setup your campaign(s) and fire away.

FB ads, not so much.

31 Jul 2012 03:23 PM
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MadMattressMack     
lemurs: serial_crusher: It's also a mistake to expect the traffic to match overall Internet traffic patterns. Facebook targets the shiat out of their ads, so it's not necessary to say that 80% of "people who click ads" use a script blocker. Could the that 80% of people in the demographic that their ad targeted use ad blockers.

TFA says that "What's important here is that in all of our years of experience, only about 1-2 percent of people coming to us have JavaScript disabled, not 80% like these clicks coming from Facebook." It's clear that, even in these guys' target demographic, that level of disabled Javascript is an anomaly and that's what prompted further investigation.


It seems they're pointing out an anomaly they found without going in depth on how they found it on a post to their followers. They also state that it's a moot point as they can't prove who the bots belong to even if they prove that they are bots. In the end they pulled their advertising due to the name change in exchange for advertising dollars issue.

31 Jul 2012 04:06 PM
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ProfessorOhki     
serial_crusher: ProfessorOhki: You think that 80% of the people who click ads on websites use a script blocker? People use script blockers and don't use ad blockers? Or do they whitelist FB in adblock because they just like those ads? It doesn't quite add up that way.

I actually whitelist Facebook because they give me relevant ads.

It's also a mistake to expect the traffic to match overall Internet traffic patterns. Facebook targets the shiat out of their ads, so it's not necessary to say that 80% of "people who click ads" use a script blocker. Could the that 80% of people in the demographic that their ad targeted use ad blockers.


If you're targeting web ads at a demographic that has significantly above average ad-blocker use, you're probably doing it wrong.

Also, if you're whitelisting ads on anything (with the possible exception of things your friends are webmasters of), you're doing it wrong.

31 Jul 2012 05:43 PM
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Triumph    [TotalFark]  
FB down over 6% again today. The Yahoo Finance message boards are, shall we say, a touch bearish.

31 Jul 2012 05:49 PM
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ProfessorOhki     
Triumph: FB down over 6% again today. The Yahoo Finance message boards are, shall we say, a touch bearish.

Tomorrow will be the rebound of rebounds 31-Jul-12 04:49 pm
Facebook should easily close at around 25-ish tomorrow and then slowly creep to the 30s in the upcoming weeks as it will hit above its expected target for the year. Load up people!


Hahah, economics trolls are the best trolls.

31 Jul 2012 06:00 PM
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serial_crusher    [TotalFark]  
ProfessorOhki: serial_crusher: ProfessorOhki: You think that 80% of the people who click ads on websites use a script blocker? People use script blockers and don't use ad blockers? Or do they whitelist FB in adblock because they just like those ads? It doesn't quite add up that way.

I actually whitelist Facebook because they give me relevant ads.

It's also a mistake to expect the traffic to match overall Internet traffic patterns. Facebook targets the shiat out of their ads, so it's not necessary to say that 80% of "people who click ads" use a script blocker. Could the that 80% of people in the demographic that their ad targeted use ad blockers.

If you're targeting web ads at a demographic that has significantly above average ad-blocker use, you're probably doing it wrong.


"doing it wrong" is precisely what I'm accusing them of doing. They found an anomaly, which could have been caused by bots or an error on their part, then performed magic and concluded that it was caused by bots. Show me definitive proof that it was bots and not any of the other potential cases I've pointed out, and I'll grab my pitchfork and join right in with your lynch mob.

lemurs: TFA says that "What's important here is that in all of our years of experience, only about 1-2 percent of people coming to us have JavaScript disabled, not 80% like these clicks coming from Facebook." It's clear that, even in these guys' target demographic, that level of disabled Javascript is an anomaly and that's what prompted further investigation.

That's *if* their target demographic were the only ones hitting the site (as opposed to people who were looking for something else) *and if* the facebook ads actually went to that same target demographic, not an ad-blocking subset of it.
Anomaly, yes. Further investigation, yes. Proof of bots, no.

31 Jul 2012 06:05 PM
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pacified     
ProfessorOhki: Triumph: FB down over 6% again today. The Yahoo Finance message boards are, shall we say, a touch bearish.

Tomorrow will be the rebound of rebounds 31-Jul-12 04:49 pm
Facebook should easily close at around 25-ish tomorrow and then slowly creep to the 30s in the upcoming weeks as it will hit above its expected target for the year. Load up people!

Hahah, economics trolls are the best trolls.


I'm very happy to see i'm not the only one who enjoys the LOLZ of a good yahoo finance board.

31 Jul 2012 06:07 PM
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rooftop235     
serial_crusher: Meh, the "no javascript, must be a bot" argument doesn't seem very valid to me, even if it was an unrealistic 80%. I think they just made that number up.

Basically they didn't like Facebook's "hey you can't change your name unless you pay us more money" thing, so they concocted this because Facebook has a habit of just caving when somebody makes a scene like this, even when it's bullshiat.


I paid a chunk of change on there a few years ago. Not one call or email.
Lots of hits though, but no one was going anywhere within the site.

I ditched them quickly, and ended up getting way more work by using Craigslist.

31 Jul 2012 06:28 PM
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