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   If you Farkers think you're comfortable with your craft brew, think again

17 Nov 2012 03:37 PM   |   12459 clicks   |   Mother Jones
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sammyk    [TotalFark]  
One thing I've noticed that I don't think the big boys have an answer for is the recent rise in beer houses. They have been popping up all over the place lately and the craft beers are the clear favorite. One of the houses here in Charlotte refuses to serve anything that is not a craft beer. I've talked top the owner and he says he will go out of business before he sells a Budweiser. The place is packed every night. If your in the area it's called VBGB. it's been highlighted on the show "drinking made easy". Fun place great beers and they always have some thing new to try.

17 Nov 2012 02:07 AM
St_Francis_P     
Meh. If the big boys buy up and ruin the craft brewers, I'll just start making my own again.

17 Nov 2012 10:38 AM
MaudlinMutantMollusk    [TotalFark]  
YOU FOOL! YOU'VE SUMMONED THE APOSTROPHE POLICE!

17 Nov 2012 10:44 AM
halfof33     
The problem isn't retail space (my local has three half aisles and a cooler devoted to beer and 16 devoted to wine) but tap space at the local.

17 Nov 2012 10:46 AM
St_Francis_P     

MaudlinMutantMollusk: YOU FOOL! YOU'VE SUMMONED THE APOSTROPHE POLICE!


It's become so common I don't even bother commenting on it. Why do so many people want to use an apostrophe with plurals?

17 Nov 2012 10:48 AM
AlwaysRightBoy    [TotalFark]  

St_Francis_P: Meh. If the big boys buy up and ruin the craft brewers, I'll just start making my own again.


I really don't want to start up my own brewing club again after ten years... those guys were a bunch of drunks.

/as I was the artist in the group, I did over thirty labels to put on all those beers

17 Nov 2012 10:48 AM
Bob_Laublaw     
If I think I'm comfortable, then I'm likely comfortable. That piece of pedantic logic aside, my go-to craft brewers will not be touched by this.

It's sometimes good to live on the frozen tundra, away from the reach of SABM/AB-IB/VD/IUD.

17 Nov 2012 10:50 AM
St_Francis_P     

AlwaysRightBoy: St_Francis_P: Meh. If the big boys buy up and ruin the craft brewers, I'll just start making my own again.

I really don't want to start up my own brewing club again after ten years... those guys were a bunch of drunks.

/as I was the artist in the group, I did over thirty labels to put on all those beers


A friend brews a lot of mead and melomel, so I'm covered in any event. He has an artist friend making labels. She's getting pretty good at it.

17 Nov 2012 10:53 AM
AlwaysRightBoy    [TotalFark]  

St_Francis_P: AlwaysRightBoy: St_Francis_P: Meh. If the big boys buy up and ruin the craft brewers, I'll just start making my own again.

I really don't want to start up my own brewing club again after ten years... those guys were a bunch of drunks.

/as I was the artist in the group, I did over thirty labels to put on all those beers

A friend brews a lot of mead and melomel, so I'm covered in any event. He has an artist friend making labels. She's getting pretty good at it.


My best label was "Toads Spit Ale". I wish I could show you the label.

17 Nov 2012 11:03 AM
GAT_00     
Ah, the wonders of a free market. Driving out competition because it makes a better product.

17 Nov 2012 12:16 PM
MaudlinMutantMollusk    [TotalFark]  

GAT_00: Ah, the wonders of a free market. Driving out competition because it makes a better product.


I liked the part about their being unable to consolidate further without possible anti-trust repercussions

/ALL YOUR BEER ARE BELONG TO US
//I'll stick with cider

17 Nov 2012 12:19 PM
Tell Me How My Blog Tastes    [TotalFark]  

GAT_00: Ah, the wonders of a free market. Driving out competition because it makes a better product.


This just goes to my thesis: the most anti-competitive force on the planet is big business. Not to say Sierra Nevada or Dogfish Head wouldn't do this if they could, but they're nowhere near being able to do it. Every business' dream is to charge as much as possible while providing as little possible. Quality beers threaten that model.

17 Nov 2012 12:22 PM
GAT_00     

MaudlinMutantMollusk: I liked the part about their being unable to consolidate further without possible anti-trust repercussions


Yeah, like they are actually going to get attacked for violating anti-trust laws.

17 Nov 2012 12:27 PM
L.D. Ablo    [TotalFark]  

St_Francis_P: MaudlinMutantMollusk: YOU FOOL! YOU'VE SUMMONED THE APOSTROPHE POLICE!

It's become so common I don't even bother commenting on it. Why do so many people want to use an apostrophe with plurals?


It's not as bad as people who put apostrophes in the names of their children.

17 Nov 2012 12:41 PM
St_Francis_P     

GAT_00: Ah, the wonders of a free market. Driving out competition because it makes a better product.


Since most people are satisfied with crappy beer, the meaning of "better" is debatable in the large picture. As far as the market goes, better means reasonably cheap, or at least affordable, with lots of effective advertising, product placement, and demographic identification.

17 Nov 2012 12:43 PM
halfof33     
The ironic thing is that the people who are claiming that the big brewers don't make a quality product are wrong.

American light lager is difficult to make, and the consistency and freshness is amazing.

That being said, I believe that A-B is evil.

17 Nov 2012 12:58 PM
Dead for Tax Reasons    [TotalFark]  
Dave and his national accounts team walked me through a deck showing that chains that over-SKU with crafts end up selling less beer and making less profit than chains that protect their domestic premium space.

I think their research is SKU'ed

17 Nov 2012 12:59 PM
xynix    [TotalFark]  
Two companies dominating a beverage industry? Unheard of!

www.logoblog.orgView Full Size

upload.wikimedia.orgView Full Size

17 Nov 2012 01:19 PM
GAT_00     

St_Francis_P: GAT_00: Ah, the wonders of a free market. Driving out competition because it makes a better product.

Since most people are satisfied with crappy beer, the meaning of "better" is debatable in the large picture. As far as the market goes, better means reasonably cheap, or at least affordable, with lots of effective advertising, product placement, and demographic identification.


Buying a bad product doesn't make it good. I have Comcast because I don't have a decent second option.

17 Nov 2012 01:27 PM
St_Francis_P     

GAT_00: St_Francis_P: GAT_00: Ah, the wonders of a free market. Driving out competition because it makes a better product.

Since most people are satisfied with crappy beer, the meaning of "better" is debatable in the large picture. As far as the market goes, better means reasonably cheap, or at least affordable, with lots of effective advertising, product placement, and demographic identification.

Buying a bad product doesn't make it good. I have Comcast because I don't have a decent second option.


Except I've talked to people who like Bud and Miller. They think it's perfectly good. I won't drink it either, but that's the reality of the market.

17 Nov 2012 01:30 PM
dickfreckle     
Not sure if it still counts as a "craft" beer, but this is what we drink in New Orleans:

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And because it's sweet, this is a good breakfast beer. Goes down easy:

encrypted-tbn0.gstatic.comView Full Size

17 Nov 2012 01:36 PM
GAT_00     

St_Francis_P: GAT_00: St_Francis_P: GAT_00: Ah, the wonders of a free market. Driving out competition because it makes a better product.

Since most people are satisfied with crappy beer, the meaning of "better" is debatable in the large picture. As far as the market goes, better means reasonably cheap, or at least affordable, with lots of effective advertising, product placement, and demographic identification.

Buying a bad product doesn't make it good. I have Comcast because I don't have a decent second option.

Except I've talked to people who like Bud and Miller. They think it's perfectly good. I won't drink it either, but that's the reality of the market.


And people think McDonalds and Sonic are good too. Americans have a long history of aspiring to reach the worst.

17 Nov 2012 01:47 PM
St_Francis_P     

GAT_00: St_Francis_P: GAT_00: St_Francis_P: GAT_00: Ah, the wonders of a free market. Driving out competition because it makes a better product.

Since most people are satisfied with crappy beer, the meaning of "better" is debatable in the large picture. As far as the market goes, better means reasonably cheap, or at least affordable, with lots of effective advertising, product placement, and demographic identification.

Buying a bad product doesn't make it good. I have Comcast because I don't have a decent second option.

Except I've talked to people who like Bud and Miller. They think it's perfectly good. I won't drink it either, but that's the reality of the market.

And people think McDonalds and Sonic are good too. Americans have a long history of aspiring to reach the worst.


Not arguing with that.

17 Nov 2012 01:50 PM
sammyk    [TotalFark]  

dickfreckle: Not sure if it still counts as a "craft" beer, but this is what we drink in New Orleans:



And because it's sweet, this is a good breakfast beer. Goes down easy:


Love them both. Only place I can get them in Charlotte is at a few of our cajun restaurants and world of beer

17 Nov 2012 02:00 PM
edmo    [TotalFark]  
"Hyperconsolidation of the kind seen in the beer industry drives down consumer prices"

So he thinks supply and demand does not apply? I guess not since he goes on to describe how you manipulate the retailers.

17 Nov 2012 02:03 PM
dickfreckle     

sammyk: and world of beer


You realize my ears perked up when you said, "World of Beer," yes?

So I googled it+ Charlotte.

Jealous, even though I live in the alcohol capitol of the world. Well, there's Wisconsin. Those folks scare even me.

17 Nov 2012 02:11 PM
what_now    [TotalFark]  
I've been away for a while: is this thread where I talk about how your beer isn't as cool as my beer?

17 Nov 2012 02:14 PM
thismomentinblackhistory     
Only one of the five bars on my street has anything like Bud Light on draft. I live in a pretty cool little neighborhood.

17 Nov 2012 02:24 PM
Lando Lincoln    [TotalFark]  
InBev is not going to interfere with the 10 gallons of Honey Brown I'm brewing in my back yard right now. Screw 'em.

17 Nov 2012 02:34 PM
St_Francis_P     

what_now: I've been away for a while: is this thread where I talk about how your beer isn't as cool as my beer?


Uh-oh, we've been told. Back to drinking Iron City Light.

17 Nov 2012 02:36 PM
BarkingUnicorn     
There can be only ONE!

www.savingadvice.comView Full Size

17 Nov 2012 03:21 PM
Poison     
If my only choices are Bud, Miller, or Coors, I'll have a water, which tastes the same as those three.

17 Nov 2012 03:40 PM
FunkOut    [TotalFark]  
I doubt anyone will be after the mead brewers a couple roads over. Those people are awesome. Never mind the fact they've got a honey-chocolate-orange toast spread available.

17 Nov 2012 03:43 PM
PunGent     
Tangent...anyone here tried Innis & Gunn's Rum Cask beer?

Buddy just turned me on to it...it's like drinking electric velvet.

/better be, at ten bucks a four pack
//worth it

17 Nov 2012 03:43 PM
AlwaysRightBoy    [TotalFark]  

what_now: I've been away for a while: is this thread where I talk about how your beer isn't as cool as my beer?


No, it's about peeing.

17 Nov 2012 03:45 PM
DoctorCal    [TotalFark]  

halfof33: The ironic thing is that the people who are claiming that the big brewers don't make a quality product are wrong.

American light lager is difficult to make, and the consistency and freshness is amazing.


This is so very, very true. Their processes are remarkable. I just don't like their beer. Thankfully, I didn't see anything in the article which would in any way suggest that somehow I'm going to, at some point in the future, be compelled to drink beer I don't like.

17 Nov 2012 03:47 PM
Enemabag Jones     
Considering that in many states there are two beer distributors, and it is illegal for craft beer makers to pool their resources to do the same, many of the six packs you will see on shelves are made by bud or miller with a pretty label.

/You can argue about the quality of that pretty label beer.
//The joke is the big beer makers get to decide what beer is available and where it is put.

17 Nov 2012 03:48 PM
FunkOut    [TotalFark]  

AlwaysRightBoy: St_Francis_P: AlwaysRightBoy: St_Francis_P: Meh. If the big boys buy up and ruin the craft brewers, I'll just start making my own again.

I really don't want to start up my own brewing club again after ten years... those guys were a bunch of drunks.

/as I was the artist in the group, I did over thirty labels to put on all those beers

A friend brews a lot of mead and melomel, so I'm covered in any event. He has an artist friend making labels. She's getting pretty good at it.

My best label was "Toads Spit Ale". I wish I could show you the label.


There's a local brewery in the region called Dead Frog. Considering they came up with a chocolate mint ale at one point, the squashed frog was appropriate.

17 Nov 2012 03:48 PM
Beerguy    [TotalFark]  

dickfreckle: Not sure if it still counts as a "craft" beer, but this is what we drink in New Orleans:

[encrypted-tbn0.gstatic.com image 245x205]

And because it's sweet, this is a good breakfast beer. Goes down easy:

[encrypted-tbn0.gstatic.com image 259x194]


Abita Amber is my favorite American beer.

img820.imageshack.usView Full Size
 

It is especially good straight from the tap at the brewery.

17 Nov 2012 03:49 PM
Snarfangel     

MaudlinMutantMollusk: YOU FOOL! YOU'VE SUMMONED THE APOSTROPHE POLICE!


IT'S AN APOCALYPSTROPHE!

17 Nov 2012 03:49 PM
downstairs    [TotalFark]  

dickfreckle: Not sure if it still counts as a "craft" beer, but this is what we drink in New Orleans:

[encrypted-tbn0.gstatic.com image 245x205]

And because it's sweet, this is a good breakfast beer. Goes down easy:

[encrypted-tbn0.gstatic.com image 259x194]



They're a little too big to be called "craft" I'd say.  And you can get it at every bar in New Orleans and probably Louisiana.  Can't say that about any other non-macrobrew, even stuff made in Louisiana.

17 Nov 2012 03:49 PM
arghyematey     
Yep, not worried. We have plenty of bars in Orlando that only sell craft beers. It is awesome. Redlight Redlight FTW!

17 Nov 2012 03:51 PM
vegasj     
I brew my own...

fark them

17 Nov 2012 03:52 PM
Forbidden Doughnut     
Meh.

Anheuser-Busch InBev owns a sizable minority stake of Widmer, and quality hasn't suffered because of that, IMHO.

/ haters gonna hate...

17 Nov 2012 03:53 PM
Doom MD     

GAT_00: Ah, the wonders of a free market. Driving out competition because it makes a better product.


Actually it's government regulation that is allowing this to happen. The three tier system created at the end of prohibition is what is allowin this abuse. Check out Beer Wars where they go pretty at length on the subject.

17 Nov 2012 03:59 PM
WyDave     
Lucky enough to live close to
Lewis and Clark Brewery
Blackfoot River Brewery
Big Sky Brewery

Just noticed one shelf in our fridge is nothing but growlers from the locals. An awful problem to have.

17 Nov 2012 03:59 PM
Stone Meadow     
Okay, so the ideal number of SKUs isn't 187. It isn't 2, either.

17 Nov 2012 04:00 PM
alienated     
FTA What the beer exec is saying is that supermarkets and corner stores might think they make more money by finding space on the shelves for independent craft beers, but they actually sell more beer and book more profits by dropping craft beers and sticking with the giants.

Not really true.

also

And the giants are now peddling faux craft beers like InBev's Shock Top or SABMiller's Pale Moon. So if you're running the beer cooler of the retail outlet, you'd do better to offer a couple of corporate-made craft knockoffs than a dozen genuine craft brews.
Aye. Shock top and blue moon are quite popular, but then again, so is NBB- I cant keep Ranger ipa in stock.

And
Dave showed research that indicated that retailers that have too many SKUs actually end up selling less overall beer. Thats a flat out lie, except for where the big boys are concerned. I have 6 pk can, 6 pk btl 12 can/bottle 18 pk can 20 pk btl 30 pk can 16oz can 6pk, 24 oz can and 3pk 24 oz can, and that just for bud light. Sales of most units except for 18 pk can and 24oz 3 pks is way down from last year and the last couple of years before that.

Its good that I have 4 independents in addtion to the 2 big boys- I bring in Icelandic plae ale and toasted porter and they just fly off the shelves.

17 Nov 2012 04:00 PM
swaxhog     

Bob_Laublaw: If I think I'm comfortable, then I'm likely comfortable.


So do people lying in a snowbank moments before they freeze to death. Same with someone who has a concussion. Or the frog in the slow simmering pot. Sometimes it does take another person to tell you you aren't comfortable but in deep shiat.

17 Nov 2012 04:03 PM
Wittenberg Dropout     
F the Big Two. The old school craft brewers that were there before the craze will survive when all the hobbyists and ingenue rookies bite the dust.

17 Nov 2012 04:06 PM
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