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   Lidl to pay more than $260,000 for Christmas dinner to the poor after their offer went viral on Twitter

12 Dec 2012 01:39 PM   |   11216 clicks   |   Yahoo
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mkmcco03     
Good for them. I am happy to see a company step up and honor their commitment.

12 Dec 2012 01:41 PM
ChipNASA    [TotalFark]  
THEY SHOULD BE MORE BOOTSTRAPPY!!!

12 Dec 2012 01:42 PM
kvinesknows     
1500 is the new Viral now?

12 Dec 2012 01:46 PM
OscarTamerz     
Lidl had expected to hand out about 1,000 of the 20-euro dinner packs, consisting of tomato soup, vol-au-vents with chips, an ice-cream cake and chocolates, a spokesman for the German-based company's Belgium unit said on Wednesday.

What if the poor don't like voles?

www.agry.purdue.eduView Full Size

12 Dec 2012 01:47 PM
HMS_Blinkin    [TotalFark]  

mkmcco03: Good for them. I am happy to see a company step up and honor their commitment.


Indeed. I feel like an American supermarket chain would have claimed the whole thing was bogus and delivered 0 dinners. Good for these guys!

12 Dec 2012 01:48 PM
uncleacid     
Don't think I've had chicken vents.

12 Dec 2012 01:48 PM
Ponzholio    [TotalFark]  
TAKE IT TO THE FARKUS TAB!

12 Dec 2012 01:48 PM
FinFangFark     
Man, if you crazy bastards had gotten a hold of this on Monday, imagine the damage that could have been done.

/joking aside...good for them to honor and round it up to 10k. It'll be great pub for them, and they are doing a really good thing.

12 Dec 2012 01:51 PM
SirDigbyChickenCaesar     

HMS_Blinkin: mkmcco03: Good for them. I am happy to see a company step up and honor their commitment.

Indeed. I feel like an American supermarket chain would have claimed the whole thing was bogus and delivered 0 dinners. Good for these guys!


Kroger: more than $220 million annually in funds, food and products to support local communities
Safeway: donated nearly $175 million towards breast cancer and prostate cancer research alone
$130 million in food products to hunger-relief programs in neighborhoods around the nation

12 Dec 2012 02:01 PM
chumbucket     

SirDigbyChickenCaesar: HMS_Blinkin: mkmcco03: Good for them. I am happy to see a company step up and honor their commitment.

Indeed. I feel like an American supermarket chain would have claimed the whole thing was bogus and delivered 0 dinners. Good for these guys!

Kroger: more than $220 million annually in funds, food and products to support local communities
Safeway: donated nearly $175 million towards breast cancer and prostate cancer research alone
$130 million in food products to hunger-relief programs in neighborhoods around the nation


And what percentage of those funds are raised at the register, a'la "Would you like to donate $5 to cancer awareness today?"

12 Dec 2012 02:15 PM
stevenvictx    [TotalFark]  
Wonder how many of these homeless drove there in their new BMW.
You dont get rich by buying food.

12 Dec 2012 02:21 PM
profplump     

chumbucket: And what percentage of those funds are raised at the register, a'la "Would you like to donate $5 to cancer awareness today?"


What has that got to do with anything? All of their money comes from transactions at the register; that's likely their only source of revenue. Would you rather they built the $5 into their food prices, or that they let you volunteer to pay it if and when you want?

12 Dec 2012 02:36 PM
filter     
Lidl: makes Aldis seem posh.

12 Dec 2012 03:08 PM
MoparPower     
If they don't have it at Lidl you don't need it.

[Yes i'm poor
[[can't even afford slashies

12 Dec 2012 03:30 PM
jjwars1     

Ponzholio: TAKE IT TO THE FARKUS TAB!


TAKE IT TO THE TFD TAB!

12 Dec 2012 03:32 PM
BradleyUffner     

profplump: What has that got to do with anything? All of their money comes from transactions at the register; that's likely their only source of revenue. Would you rather they built the $5 into their food prices, or that they let you volunteer to pay it if and when you want?


One is the customer donating from their personal funds (the store just acts as a proxy), the other is the corporation donating out of their profits.

12 Dec 2012 03:33 PM
Surool     
Too Lidl, too late.

12 Dec 2012 04:14 PM
MoparPower     
Also what kind of society depends on charity?

12 Dec 2012 05:29 PM
Tax Boy     
Lidl had expected to hand out about 1,000 of the 20-euro dinner packs, consisting of tomato soup, vol-au-vents with chips, an ice-cream cake and chocolates

meanwhile, in America...

www.logosurgery.comView Full Size

canigivemydog.comView Full Size

12 Dec 2012 05:34 PM
bazzanoid     

filter: Lidl: makes Aldis seem posh.


Nothing can make an Aldi seem posh....

12 Dec 2012 05:42 PM
Oreamnos     

filter: Lidl: makes Aldis seem posh.


I kind of liked the Lidl I frequented while on a business trip to Barcelona. I had to describe it to family as Sam's Club-quantities in a store with the footprint of a 7-11.

12 Dec 2012 05:55 PM
commisioner     
I used to work at a Lidl so I'm getting a kick.
Not really, didn't enjoy my time there. Good for them though.

12 Dec 2012 06:01 PM
KrispyKritter     
Lidl good for you. bless your hearts, generosity is good for the soul.

12 Dec 2012 06:12 PM
Bennie Crabtree     

profplump: chumbucket: And what percentage of those funds are raised at the register, a'la "Would you like to donate $5 to cancer awareness today?"

What has that got to do with anything? All of their money comes from transactions at the register; that's likely their only source of revenue. Would you rather they built the $5 into their food prices, or that they let you volunteer to pay it if and when you want?


What matters is that they are mostly in-kind donations. In-kind donations means food that is spoiled or about to spoil, in most cases. Food banks get tons of food past the best-before date, and the company then uses the in-kind donation receipt as a tax write-off. that is all a very effective system, but it is not the sort of donations that compare to this Twitter campaign.

12 Dec 2012 06:50 PM
tenton     

Zion21: This is good for the company if they actually go through with it. Great publicity and now a lot more people will know their name. [tipgnome.com image 15x15]


I think they will, because, FTFA:

By the end of the 24-hour campaign, 1,500 people had tweeted, meaning Lidl has to deliver 7,500 dinners. That sparked reports the supermarket had been caught out by its campaign.

To quash such talk, Lidl rounded up the number of dinners to 10,000, and branded the campaign a success.

12 Dec 2012 09:02 PM
Zoomaster     

chumbucket: SirDigbyChickenCaesar: HMS_Blinkin: mkmcco03: Good for them. I am happy to see a company step up and honor their commitment.

Indeed. I feel like an American supermarket chain would have claimed the whole thing was bogus and delivered 0 dinners. Good for these guys!

Kroger: more than $220 million annually in funds, food and products to support local communities
Safeway: donated nearly $175 million towards breast cancer and prostate cancer research alone
$130 million in food products to hunger-relief programs in neighborhoods around the nation

And what percentage of those funds are raised at the register, a'la "Would you like to donate $5 to cancer awareness today?"


==========================

I always round up and give a few extra dollars when they ask. Last week at Dick's s Sporting Goods they sked if you were interested in donating just $1.00 to Children's Hospital. I saw people buying $100's to $1,000's in junk and never saw one person say yes

/true spirt of giving and helping in action
//I gave $50
///yes my child was helped by children's Hospital

12 Dec 2012 11:48 PM
Radak    [TotalFark]  
I'm normally not a fan of Lidl (except when I need really cheap beer), but kudos to them. I'll stop by this afternoon and buy some more really cheap beer.

/probably would have anyway

13 Dec 2012 06:34 AM
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