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   Having conceded the urban hipster market to PBR, Sierra Nevada's latest re-branding effort instead targets free-range, grass-fed hipsters

14 Dec 2012 08:22 AM   |   4425 clicks   |   Mediabistro
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St_Francis_P     
As PBR still has the cheap urban-hipster market cornered, Sierra Nevada is making a play at the kind of hipster who likes to go camping, those who carefully consider what micro-brew they'll buy a case of before hanging out in the woods for a fortnight. So, DK mixes in some vintage photography, some sunbursts, an inspiring indie song and quick blips of b-roll to capture the independent spirit of their brewery. In other words, Sierra Nevada comes off as the classy, smart alternative to Coors.

First, if I had to spend two weeks with the same beer I'd choose it pretty carefully; second, Sierra Nevada is good beer, which the article writer doesn't seem to understand.

14 Dec 2012 08:13 AM
drewsclues     
we're all hipsters now.

14 Dec 2012 08:27 AM
SnarfVader     

St_Francis_P: As PBR still has the cheap urban-hipster market cornered, Sierra Nevada is making a play at the kind of hipster who likes to go camping, those who carefully consider what micro-brew they'll buy a case of before hanging out in the woods for a fortnight. So, DK mixes in some vintage photography, some sunbursts, an inspiring indie song and quick blips of b-roll to capture the independent spirit of their brewery. In other words, Sierra Nevada comes off as the classy, smart alternative to Coors.

First, if I had to spend two weeks with the same beer I'd choose it pretty carefully; second, Sierra Nevada is good beer, which the article writer doesn't seem to understand.


Agreed. Hipsters drink crappy beer to be ironic. The rest of us drink beer because we like it. Sierra Nevada is good beer.

14 Dec 2012 08:32 AM
Spanky_McFarksalot     

drewsclues: we're all hipsters now.


14 Dec 2012 08:32 AM
megarian    [TotalFark]  
Hey, well if that makes me a hipster.... Um... No. No, but I want some of this beer.

8:30 beer? Breakfast of champions.

14 Dec 2012 08:34 AM
Gunny Highway     

SnarfVader: Hipsters drink crappy beer to be ironic.


Crappy beer is cheap.

SnarfVader: Sierra Nevada is good beer.


True. It is also "hippie beer"

drewsclues: we're all hipsters now.


Anti-hipster hipsters ARE TAKING OVER!

14 Dec 2012 08:34 AM
drjekel_mrhyde     
This is my first time hearing of it.
/or just never noticed it

14 Dec 2012 08:34 AM
St_Francis_P     

drjekel_mrhyde: This is my first time hearing of it.
/or just never noticed it


I drank Sierra Nevada before it was popular.

14 Dec 2012 08:35 AM
Psycoholic_Slag     

drewsclues: we're all hipsters now.


Yeah but I still refuse to wear that douche bag knit cap on the back of my head.

Likes SN Pale Ale

14 Dec 2012 08:35 AM
HST's Dead Carcass    [TotalFark]  
Sierra Nevada is a quality beer. It gets lost in the world of Micro-Brews. My friends liquor store carries all their flavors and it doesn't sell as well as things like Left Hand, New Belgium or Sam Adams, but those that do buy it are religious about their beer experience. I've pushed it on some folks when they weren't sure what they wanted, and they all came back pleased with the choice.

14 Dec 2012 08:38 AM
ZzeusS     
♫ it's OK to not like things ♫

14 Dec 2012 08:44 AM
The Southern Logic Company     
Not a Sierra Nevada fan, don't really like Pale Ale or IPA. Haven't seen or tried their porter yet.

Georgia has shiattay laws about beer distribution so I don't have a large choice of beer like I would in other states. It makes me sad.

14 Dec 2012 08:44 AM
Pixel_Jockey     
I like Sierra Nevada, they make some good beer. That's all I have to say.

14 Dec 2012 08:44 AM
moos     
Hipsters drink PBR because they can't taste it.
Why can't they taste it? Because they burned their taste buds drinking coffee.
How did they burn their taste buds on the coffee?
*puts on sunglasses* They drank it before it was cool.

14 Dec 2012 08:46 AM
show me    [TotalFark]  
This word just in - the hipster-hipster-hipsters have been sacked, and the hipster-hipster-non-hipsters have taken over. Back to you, Kevin.

14 Dec 2012 08:49 AM
SubBass49     
Meanwhile, there are still people that buy beers because they like them, not because of the image they project.

On any given day I could be seen enjoying ANY of the following beers:

www.sdhotlimos.comView Full Size


4.bp.blogspot.comView Full Size


www.aatiffany.comView Full Size


www.artzberger.comView Full Size


4.bp.blogspot.comView Full Size


www.beermelodies.comView Full Size


And the list goes on...and on....and on...

Sometimes I like "good" beer...sometimes I like "shiatty" beer. Whatever. Drink what tastes good to you at the moment...not to make a statement about how fashionable or ironic you are.

14 Dec 2012 08:51 AM
Rude Turnip     
PBR is way too mainstream now. You have to drink Genesee Cream Ale now to be a hipster:

i.imgur.comView Full Size

14 Dec 2012 08:53 AM
Psycoholic_Slag     

SubBass49: Meanwhile, there are still people that buy beers because they like them, not because of the image they project.

On any given day I could be seen enjoying ANY of the following beers:

[www.sdhotlimos.com image 600x270]

[4.bp.blogspot.com image 320x313]

[www.aatiffany.com image 317x480]

[www.artzberger.com image 287x557]

[4.bp.blogspot.com image 400x266]

[www.beermelodies.com image 333x500]

And the list goes on...and on....and on...

Sometimes I like "good" beer...sometimes I like "shiatty" beer. Whatever. Drink what tastes good to you at the moment...not to make a statement about how fashionable or ironic you are.


Stone Brewery is one of my favorites.

14 Dec 2012 08:54 AM
globalwarmingpraiser     
Has anyone pointed out that Sierra Nevada is good beer yet? Because it is good beer.

14 Dec 2012 08:58 AM
Cerebral Knievel    [TotalFark]  

HST's Dead Carcass: Sierra Nevada is a quality beer. It gets lost in the world of Micro-Brews. My friends liquor store carries all their flavors and it doesn't sell as well as things like Left Hand, New Belgium or Sam Adams, but those that do buy it are religious about their beer experience. I've pushed it on some folks when they weren't sure what they wanted, and they all came back pleased with the choice.


Take into consideration that sierra nevada more or less "invented" the American Pale Ale style. Its a benchmark, a calibration beer. To be sure, all APA's that came afterwards are drawing from that.
So much so, that they get lost in all the background noise.

Once that starts to happen you have to start jumping around and yelling to be noticed.

14 Dec 2012 08:58 AM
Two Hearted     

The Southern Logic Company: Not a Sierra Nevada fan, don't really like Pale Ale or IPA. Haven't seen or tried their porter yet.


If you can get it, try the Tumbler from SN. It's a great brown ale.

14 Dec 2012 08:59 AM
Debeo Summa Credo     

St_Francis_P: drjekel_mrhyde: This is my first time hearing of it.
/or just never noticed it

I drank Sierra Nevada before it was popular.


I drank Bud Dry before it was popular, when it was popular, when it stopped being popular, when people made fun of you for drinking it, when people forgot it existed, and now.

You'll be back.

14 Dec 2012 08:59 AM
DMZ DEATH     

Psycoholic_Slag: drewsclues: we're all hipsters now.

Yeah but I still refuse to wear that douche bag knit cap on the back of my head.

Likes SN Pale Ale


I had a few of those green labeled bad boys last night. They taste great, arent over carbonated, and are 6% alchohal. Good stuff.

14 Dec 2012 09:00 AM
Debeo Summa Credo     

The Southern Logic Company: Not a Sierra Nevada fan, don't really like Pale Ale or IPA. Haven't seen or tried their porter yet.

Georgia has shiattay laws about beer distribution so I don't have a large choice of beer like I would in other states. It makes me sad.


I think the pale ale might be my favorite beer. In fact, it is. If you told me right now I'd have to choose only one kind of beer I could have for the rest of my life, i'd choose Sierra Nevada Pale Ale.

Strangely enough, their Torpedo is so hoppy it turned me off of IPAs completely.

14 Dec 2012 09:02 AM
St_Francis_P     

Debeo Summa Credo: St_Francis_P: drjekel_mrhyde: This is my first time hearing of it.
/or just never noticed it

I drank Sierra Nevada before it was popular.

I drank Bud Dry before it was popular, when it was popular, when it stopped being popular, when people made fun of you for drinking it, when people forgot it existed, and now.

You'll be back.


No way, man. I read an article about what they do to the horses to get the urine for Bud products. Not cool man, not cool.

14 Dec 2012 09:04 AM
Wodan11     
In other words, Sierra Nevada comes off as the classy, smart alternative to Coors.

Seems to me TFA hit pretty close to the mark.

/think I'd rather drink water than Coors.
//then again, i'm SURE I'd rather drink water than Bud

14 Dec 2012 09:05 AM
bugmn99     
edu.glogster.comView Full Size


Also drank beer before it was popular.

14 Dec 2012 09:05 AM
zez     
Does anyone know how their Celebration Ale is this year?

14 Dec 2012 09:08 AM
Krowdaddy Chixdiggit     
i1247.photobucket.comView Full Size


Possibly the best beer ever for the holidays IMO.....

/They DO NOT make a bad beer!

14 Dec 2012 09:09 AM
Gunny Highway     
I guess I am the only one that associates SN with hippies? Left over stereo type from HS, I guess.

zez: Does anyone know how their Celebration Ale is this year?


I have been enjoying their Celebration and Torpedo so far this winter.

14 Dec 2012 09:10 AM
Krowdaddy Chixdiggit     

zez: Does anyone know how their Celebration Ale is this year?


I have drank so much of it in the last month it is coming out of my ears.....

/IT IS THE BALLZ!

14 Dec 2012 09:13 AM
BeerGraduate     
When you're feeling like you're between a rock and a hard place, try Pebble Pilsener. Sure to get you your minerals back.

And it tastes like rocks (not that I know what rocks taste like)

14 Dec 2012 09:19 AM
wingnut396     

Krowdaddy Chixdiggit: [i1247.photobucket.com image 625x453]

Possibly the best beer ever for the holidays IMO.....

/They DO NOT make a bad beer!


This. I foolishly picked up only a six pack and the now the local store is out.

The difference between drinking PBR and Sierra Nevada is like the difference between choosing to drive 1982 Chevy Citation with only and AM radio, broken HVAC and torn vinyl seats and choosing to drive some nice new, well maintained car.

SN makes many good brews and has been for many years.

14 Dec 2012 09:27 AM
tallen702     
I'm sorry, but Sierra Nevada is hops in a can, and quite frankly, they killed the diversity of the emerging micro brew market when it was just beginning to get interesting. The popularity of their Pale Ale and Sam Adams' over-hopped brews meant that every other brewer out there started trying to out-hop everyone else which brings us to a period in our beer history where even beers that should be light on hops and heavy on malt are tasting like flower-filled soap bottles because of this trend. I was excited in the mid to late 90's when I didn't have to drink imported Scottish ales anymore and could get some nice heavies on this side of the pond, but the hops wars pretty much put an end to that and I'm back to drinking Belhaven when I want something that isn't so astringent it could be used as acne medication. Finally, we're starting to see some balance again. I think Oscar Blues does a fine job of offering a decent range without going hop-heavy on everything. The emergence of "sour" beers is also heartening, though I'm dreading the "my beer is more sour than yours" race that is surely to come about from it.

14 Dec 2012 09:29 AM
Maud Dib     
New release from Sierra Nevada...
FARKING NARWHALS, MAN!!!

cigarbrief.comView Full Size


Picked up a 4-pack last night, ready for the weekend.

14 Dec 2012 09:35 AM
Maud Dib     

tallen702: I'm sorry, but Sierra Nevada is hops in a can, and quite frankly, they killed the diversity of the emerging micro brew market when it was just beginning to get interesting. The popularity of their Pale Ale and Sam Adams' over-hopped brews meant that every other brewer out there started trying to out-hop everyone else which brings us to a period in our beer history where even beers that should be light on hops and heavy on malt are tasting like flower-filled soap bottles because of this trend. I was excited in the mid to late 90's when I didn't have to drink imported Scottish ales anymore and could get some nice heavies on this side of the pond, but the hops wars pretty much put an end to that and I'm back to drinking Belhaven when I want something that isn't so astringent it could be used as acne medication. Finally, we're starting to see some balance again. I think Oscar Blues does a fine job of offering a decent range without going hop-heavy on everything. The emergence of "sour" beers is also heartening, though I'm dreading the "my beer is more sour than yours" race that is surely to come about from it.


You are so uninformed about American craft beer. It's quite hilarious.
I was looking at a new domestic Strong Scotch Ale just yesterday.

14 Dec 2012 09:45 AM
Trail of Dead     

moos: Hipsters drink PBR because they can't taste it.
Why can't they taste it? Because they burned their taste buds drinking coffee.
How did they burn their taste buds on the coffee?
*puts on sunglasses* They drank it before it was cool.


Awesome

14 Dec 2012 09:52 AM
tallen702     

Maud Dib:
You are so uninformed about American craft beer. It's quite hilarious.
I was looking at a new domestic Strong Scotch Ale just yesterday.


Seriously? Go look at your local beer distro's list of options. More than 75% of what is available on the domestic craft brew list is either a Pale Ale, IPA, or some other over-hopped variation of something else.

Your one Strong Scotch Ale pales in comparison to the HUNDREDS of over-hopped soap bottles out there on the domestic craft market.

You sir, are the uninformed an hilarious one. I happen to be very much involved in the business of beer and liquor as it's a huge part of how my companies make their money.

14 Dec 2012 09:52 AM
Gunny Highway     

tallen702: Maud Dib:
You are so uninformed about American craft beer. It's quite hilarious.
I was looking at a new domestic Strong Scotch Ale just yesterday.

Seriously? Go look at your local beer distro's list of options. More than 75% of what is available on the domestic craft brew list is either a Pale Ale, IPA, or some other over-hopped variation of something else.

Your one Strong Scotch Ale pales in comparison to the HUNDREDS of over-hopped soap bottles out there on the domestic craft market.

You sir, are the uninformed an hilarious one. I happen to be very much involved in the business of beer and liquor as it's a huge part of how my companies make their money.


You both can still drink whatever kind of beer you want whenever you want, right?

I dont want an answer.

14 Dec 2012 09:57 AM
skremnjava     
haters gonna hate
Sierra Nevada is just a great brand, and I simply cannot wait for them to open their new plant in Asheville, NC! (2014) But seriously, the Pale Ale is solid, the Torpedo is delicious (IPA haters can shove it) and for $12.99 for a 12-pack its the best farking deal in town. The Celebration Ale is great, and so is the NARWHAL, I mean my God its worth the $9.99 price for a 4pack. The only ONLY thing from SN that didn't impress me was the Porter. Theres dozens and dozens of better porters out there.

Oskar Blues is opening up in Asheville...I mean Brevard this coming week, and they said tours will be ready by New Years Eve. Their whole lineup is smashing as well, just a wee bit pricey.

North Carolina is shaping up to be the beer capital of the east coast. So many great breweries in this state, my God. Foothills, Highland, Duck Rabbit, Big Boss, Aviator, Natty Greens, Olde Hickory (farking EVENT HORIZON) Red Oak, Mother Earth. I could go on, but you could also go here:

http://en.wikipedia.org/wiki/List_of_ breweries_in_North_Carolina

That being said, do not ever, ever, EVER drink any wine from my state. Unless you are out of ipecac syrup, because thats basically what our wines are.

14 Dec 2012 09:57 AM
busy chillin'     
It is kind of weird when marketing works, but I went to the new web site and now want to try their porter and stout.

Their pale ale and torpedo are quality, but for some reason I tend to prefer other breweries versions.

That Celebration Ale is tasty.

14 Dec 2012 10:01 AM
WelldeadLink     
grass-fed hipsters

pot brownies

14 Dec 2012 10:04 AM
Buck Henderson     

Two Hearted: The Southern Logic Company: Not a Sierra Nevada fan, don't really like Pale Ale or IPA. Haven't seen or tried their porter yet.

If you can get it, try the Tumbler from SN. It's a great brown ale.


Oh my goodness...yes! Tumbler is awesome. Well balanced in the hop department and just roasty enough to make it worthy of being a fall seasonal. Fantastic and highly recommended.

14 Dec 2012 10:12 AM
BolshyGreatYarblocks     
Crunchies /= Hipsters. Hipsters are too snide for camping.

14 Dec 2012 10:13 AM
Zeb Hesselgresser     
Sierra Nevada is a great sunny Saturday morning wake and bake breakfast. Two or three on an empty stomach will put a smile on your face.

14 Dec 2012 10:14 AM
Blues_X    [TotalFark]  

Maud Dib: New release from Sierra Nevada...
FARKING NARWHALS, MAN!!!

[cigarbrief.com image 650x400]

Picked up a 4-pack last night, ready for the weekend.



I'm not really a stout fan, but Narwhal is fantastic.

14 Dec 2012 10:16 AM
slidillon     
Sierra Nevada is a solid brewery that makes very respectable beers. Their Pale Ale is the standard by which I compare every other Pale Ale to. It is on the hoppier(?) side, but always satisfies.

I also look forward to the Celebration Ale every year.

Some people's palates can't handle very much hop taste, I get that. It doesn't mean beers with more hops are not good.

14 Dec 2012 10:21 AM
Vangor     
Sierra Nevada is an excellent choice on hand in many restaurants around Florida. Went out to eat with the folks, trying to find someplace close, and chose Longhorn simply because Sierra Nevada was on the menu. My choice for standard offering from a brewery is either the Pale Ale or Magic Hat's #9.

14 Dec 2012 10:27 AM
funk_soul_bubby     
It's a Kroger staple now. Does that make it no longer cool?

Two Hearted: Tumbler


Never mind. What he said. That stuff is good.

14 Dec 2012 10:35 AM
skremnjava     
Fark Kroger. They sell Sierra Nevada 12 packs for $16.50 unless its "on sale" for 14 dollars.
Total Wine has them every day for $12.99. Not just sayin that cause I work there..

14 Dec 2012 10:37 AM
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