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   University of California abandons new "yellow dot chasing its tail" logo in favor of old "dead tree and pentagram" logo

15 Dec 2012 12:11 PM   |   15958 clicks   |   LA Times
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Digitalstrange     
Well that was money well spent

15 Dec 2012 12:14 PM
germ78     
I can't see why a busy browser logo fell flat at such a technically inclined school.

15 Dec 2012 12:16 PM
buzzcut73     
i46.tinypic.comView Full Size
 
Shame. I liked this one.

15 Dec 2012 12:19 PM
JerkyMeat    [TotalFark]  
Go Bears!

15 Dec 2012 12:20 PM
natmar_76     
Don't **** with tradition. There's nothing wrong with the old classic UC logo. Just give it a touchup.

Next thing you know they'll tear down the White House and redesign it.

15 Dec 2012 12:20 PM
flux    [TotalFark]  
WOAH, did everyone get this picture of UC Berkeley's new chancellor in the sidebar with that article?
www.trbimg.comView Full Size


I couldn't even read the article. He looks like a Daniel Clowes character brought to life by a Japanese CGI studio.

15 Dec 2012 12:21 PM
ryant123    [TotalFark]  
THAT's the best they could do? Holy dogshiat.

15 Dec 2012 12:21 PM
cameroncrazy1984    [TotalFark]  
Man, that is one ugly logo.

15 Dec 2012 12:21 PM
Bonzo_1116     

germ78: I can't see why a busy browser logo fell flat at such a technically inclined school.


It's the logo for all the UC schools, not just Berkeley..the old one is boring, but at least it's not hideous.

15 Dec 2012 12:23 PM
leevis     

buzzcut73: [i46.tinypic.com image 640x408] 
Shame. I liked this one.


You, sir, are a genius.

15 Dec 2012 12:24 PM
buzzcut73     

leevis: buzzcut73: [i46.tinypic.com image 640x408] 
Shame. I liked this one.

You, sir, are a genius.


I wish I could take credit, but I stole it from somebody on Facebook, that stole it from somebody else (who also probably stole it).

15 Dec 2012 12:25 PM
thisiszombocom     
the national nightmare is over

15 Dec 2012 12:26 PM
Mr. Breeze     

buzzcut73: [i46.tinypic.com image 640x408] 
Shame. I liked this one.


Excellent.

applause.gif

15 Dec 2012 12:26 PM
germ78     

Bonzo_1116: germ78: I can't see why a busy browser logo fell flat at such a technically inclined school.

It's the logo for all the UC schools, not just Berkeley..the old one is boring, but at least it's not hideous.


Ah. Well that would explain the outrage. They actually should consider selling the logo to the University of Phoenix, being an online school and what not.

15 Dec 2012 12:28 PM
No Time To Explain     
How much did it cost to go from one thing to another and then back again?

/money well spent, I assume

15 Dec 2012 12:29 PM
germ78     

flux: WOAH, did everyone get this picture of UC Berkeley's new chancellor in the sidebar with that article?
[www.trbimg.com image 600x400]

I couldn't even read the article. He looks like a Daniel Clowes character brought to life by a Japanese CGI studio.


My unibrow is wider than my moustache; your argument is invalid.

15 Dec 2012 12:29 PM
No Time To Explain     

flux: WOAH, did everyone get this picture of UC Berkeley's new chancellor in the sidebar with that article?


I couldn't even read the article. He looks like a Daniel Clowes character brought to life by a Japanese CGI studio.


Dat unibrow

/glasses add a nice touch too

15 Dec 2012 12:30 PM
L.D. Ablo    [TotalFark]  
25.media.tumblr.comView Full Size

15 Dec 2012 12:31 PM
MaudlinMutantMollusk    [TotalFark]  

No Time To Explain: How much did it cost to go from one thing to another and then back again?

/money well spent, I assume


It does explain the new logo's resemblance to a flushing toilet

15 Dec 2012 12:32 PM
flux    [TotalFark]  

No Time To Explain: /glasses add a nice touch too


Notice how he doesn't wear them over his eyes, but pushed down his nose, so that, from straight on, his glasses are equidistant from both unibrow and mustache?

This would be his emoticon: }:8^{D

15 Dec 2012 12:34 PM
noblehammer16     

MaudlinMutantMollusk: No Time To Explain: How much did it cost to go from one thing to another and then back again?

/money well spent, I assume

It does explain the new logo's resemblance to a flushing toilet


+1

15 Dec 2012 12:37 PM
Snarfangel     

flux: No Time To Explain: /glasses add a nice touch too

Notice how he doesn't wear them over his eyes, but pushed down his nose, so that, from straight on, his glasses are equidistant from both unibrow and mustache?

This would be his emoticon: }:8^{D


Nice!

15 Dec 2012 12:37 PM
germ78     
Just submitted the Chancellor as a 'shoop contest, if TFers want to monkey with it.

15 Dec 2012 12:41 PM
Fark Rye For Many Whores     
University of California abandons new "yellow dot chasing its tail" logo in favor of old "dead live tree and pentagram" logo
www.jimmywarnerdesign.comView Full Size

15 Dec 2012 12:52 PM
pootsie     
Dot chasing its tail?

I thought it was a disappearing cheeto!

15 Dec 2012 12:58 PM
plasticuser     
They probably got a cease and desist notice from The Open University, which has a remarkably similar logo.

15 Dec 2012 01:05 PM
Canton     
Not having followed this story, I was somehow expecting the controversial logo to resemble a confused sperm cell. This is mildly disappointing.

15 Dec 2012 01:09 PM
dbirchall     
They can assign whatever logo they want to the whole UC system; it's not like anybody's going to buy a t-shirt saying they attended the system. But don't fark with logos for specific campuses like Berkeley or UCLA (or UCSF if you're in med school).

/Staff, has no t-shirt.

15 Dec 2012 01:10 PM
Jekylman     

Canton: Not having followed this story, I was somehow expecting the controversial logo to resemble a confused sperm cell. This is mildly disappointing.


You can think of it like a figurative toilet flushing, much like the non-science related degree you might get from the UC system.

15 Dec 2012 01:14 PM
AsprinBurn     
That new logo is all unholy kinds of wrongness.

I'm not a graphic designer or anything like one, but I've heard you don't want to use gradients in a logo because it doesn't travel well to t-shirts, patches, and other stuff. Not only that, but it's too simple. The colors clash, and I think they would be invisible to certain kinds of colorblindness--lucky bastards. Finally, it doesn't convey any information or concepts about the university to the viewer.

Honestly, if I were in charge of that place, I'd be looking to fire anyone who approved, contributed to, or in any way enabled that abomination.

15 Dec 2012 01:16 PM
one of Ripley's Bad Guys     
in oooo-klah colors no less.

15 Dec 2012 01:22 PM
Mitrovarr     
Can we get rid of Boise State's terrible new logo, too?

15 Dec 2012 01:24 PM
trentrockport     
I take it that "controversial" is the new "stupid".

15 Dec 2012 01:29 PM
thenooch     
I remember when the UC system was free.

/Thank you governor Reagan.

15 Dec 2012 01:40 PM
Real Women Drink Akvavit    [TotalFark]  

flux: WOAH, did everyone get this picture of UC Berkeley's new chancellor in the sidebar with that article?
[www.trbimg.com image 600x400]

I couldn't even read the article. He looks like a Daniel Clowes character brought to life by a Japanese CGI studio.


He stole my glasses! The bastard!

/I actually went through the UC system for a while before deciding I liked cooking better 
//if you love it, stick with it, no matter what others may think

15 Dec 2012 01:41 PM
studs up     

AsprinBurn: That new logo is all unholy kinds of wrongness.

...

Honestly, if I were in charge of that place, I'd be looking to fire anyone who approved, contributed to, or in any way enabled that abomination.


Fire someone in the UC system for waste or incompetence? You must be from outta town. We only dump people out of the system for racism, genderism, agism, fill in the blankism, and voting republican.

15 Dec 2012 01:42 PM
mgshamster    [TotalFark]  
FTA "While I believe the new logo would gain acceptance over time, the large negative response from [practically everyone]..."

What evidence do you have that the logo would be acceptable? And you still believe that in light of all this counter evidence? You sir are not fit to run a university.

15 Dec 2012 01:44 PM
mgshamster    [TotalFark]  

studs up: AsprinBurn: That new logo is all unholy kinds of wrongness.

...

Honestly, if I were in charge of that place, I'd be looking to fire anyone who approved, contributed to, or in any way enabled that abomination.

Fire someone in the UC system for waste or incompetence? You must be from outta town. We only dump people out of the system for racism, genderism, agism, fill in the blankism, and voting republican.


Also for following orders so the chancellor can avoid blame.

15 Dec 2012 01:48 PM
miltoncharles    [TotalFark]  
Obviously, tuition will have to go up 20% to cover for the expense.

15 Dec 2012 01:52 PM
SacriliciousBeerSwiller     
Good for them. That new one looks like the result of some overzealous design hack.

15 Dec 2012 01:55 PM
Real Women Drink Akvavit    [TotalFark]  

pootsie: Dot chasing its tail?

I thought it was a disappearing cheeto!


But it failed, due to the lack of Mountain Dew.

15 Dec 2012 02:01 PM
Japonesa     
Good, I would not have worn or bought alumni gear bearing that hideous graphic.

15 Dec 2012 02:01 PM
ejwsod36     
This is my university logo. I never thought anything of it. Still don't.
www.goodlogo.comView Full Size


/Would you kindly remove yourself from my lawn?

15 Dec 2012 02:04 PM
dericwater     

thenooch: I remember when the UC system was free.

/Thank you governor Reagan.


More like Prop-13 and that short-sighted Howard Jarvis.

15 Dec 2012 02:06 PM
dericwater     
Probably asked someone from across the Bay at Academy of Arts University to make that logo.

15 Dec 2012 02:07 PM
GoSlash27     
Haha "Could hurt the system's reputation"!
/good one

15 Dec 2012 02:09 PM
dh2     

GoSlash27: Haha "Could hurt the system's reputation"!
/good one

"Critics of the new University of California logo, right, say it looks like the loading symbol for a computer operating system. They worry that the new logo could hurt the system's reputation."

I wonder which operating system's reputation they were worried it could hurt?

15 Dec 2012 02:21 PM
GoldDude     
"While I believe the design element in question would win wide acceptance over time,.."
In other words, yeah it's a shiatty logo, but you'll get used to it.

15 Dec 2012 02:36 PM
Canton     

L.D. Ablo: [25.media.tumblr.com image 350x350]


ejwsod36: This is my university logo. I never thought anything of it. Still don't.
[www.goodlogo.com image 204x250]

/Would you kindly remove yourself from my lawn?


Caffeine has hindered my selection capabilities today, but these needed to be combined.

i45.tinypic.comView Full Size

15 Dec 2012 02:41 PM
Gyrfalcon     

No Time To Explain: flux: WOAH, did everyone get this picture of UC Berkeley's new chancellor in the sidebar with that article?


I couldn't even read the article. He looks like a Daniel Clowes character brought to life by a Japanese CGI studio.

Dat unibrow

/glasses add a nice touch too


He looks like his face is on upside down.

15 Dec 2012 02:44 PM
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