Real News. Real Funny.

Comments

  • As PBR still has the cheap urban-hipster market cornered, Sierra Nevada is making a play at the kind of hipster who likes to go camping, those who carefully consider what micro-brew they'll buy a case of before hanging out in the woods for a fortnight. So, DK mixes in some vintage photography, some sunbursts, an inspiring indie song and quick blips of b-roll to capture the independent spirit of their brewery. In other words, Sierra Nevada comes off as the classy, smart alternative to Coors.

    First, if I had to spend two weeks with the same beer I'd choose it pretty carefully; second, Sierra Nevada is good beer, which the article writer doesn't seem to understand.
  • St_Francis_P: As PBR still has the cheap urban-hipster market cornered, Sierra Nevada is making a play at the kind of hipster who likes to go camping, those who carefully consider what micro-brew they'll buy a case of before hanging out in the woods for a fortnight. So, DK mixes in some vintage photography, some sunbursts, an inspiring indie song and quick blips of b-roll to capture the independent spirit of their brewery. In other words, Sierra Nevada comes off as the classy, smart alternative to Coors.

    First, if I had to spend two weeks with the same beer I'd choose it pretty carefully; second, Sierra Nevada is good beer, which the article writer doesn't seem to understand.


    Agreed. Hipsters drink crappy beer to be ironic. The rest of us drink beer because we like it. Sierra Nevada is good beer.
  • Hey, well if that makes me a hipster.... Um... No. No, but I want some of this beer.

    8:30 beer? Breakfast of champions.
  • SnarfVader: Hipsters drink crappy beer to be ironic.


    Crappy beer is cheap.

    SnarfVader: Sierra Nevada is good beer.


    True. It is also "hippie beer"

    drewsclues: we're all hipsters now.


    Anti-hipster hipsters ARE TAKING OVER!
  • This is my first time hearing of it.
    /or just never noticed it
  • drjekel_mrhyde: This is my first time hearing of it.
    /or just never noticed it


    I drank Sierra Nevada before it was popular.
  • drewsclues: we're all hipsters now.


    Yeah but I still refuse to wear that douche bag knit cap on the back of my head.

    Likes SN Pale Ale
  • Sierra Nevada is a quality beer. It gets lost in the world of Micro-Brews. My friends liquor store carries all their flavors and it doesn't sell as well as things like Left Hand, New Belgium or Sam Adams, but those that do buy it are religious about their beer experience. I've pushed it on some folks when they weren't sure what they wanted, and they all came back pleased with the choice.
  • ♫ it's OK to not like things ♫
  • Not a Sierra Nevada fan, don't really like Pale Ale or IPA. Haven't seen or tried their porter yet.

    Georgia has shiattay laws about beer distribution so I don't have a large choice of beer like I would in other states. It makes me sad.
  • I like Sierra Nevada, they make some good beer. That's all I have to say.
  • Hipsters drink PBR because they can't taste it.
    Why can't they taste it? Because they burned their taste buds drinking coffee.
    How did they burn their taste buds on the coffee?
    *puts on sunglasses* They drank it before it was cool.
  • This word just in - the hipster-hipster-hipsters have been sacked, and the hipster-hipster-non-hipsters have taken over. Back to you, Kevin.
  • Meanwhile, there are still people that buy beers because they like them, not because of the image they project.

    On any given day I could be seen enjoying ANY of the following beers:

    www.sdhotlimos.comView Full Size


    4.bp.blogspot.comView Full Size


    www.aatiffany.comView Full Size


    www.artzberger.comView Full Size


    4.bp.blogspot.comView Full Size


    www.beermelodies.comView Full Size


    And the list goes on...and on....and on...

    Sometimes I like "good" beer...sometimes I like "shiatty" beer. Whatever. Drink what tastes good to you at the moment...not to make a statement about how fashionable or ironic you are.
  • PBR is way too mainstream now. You have to drink Genesee Cream Ale now to be a hipster:

    i.imgur.comView Full Size
  • SubBass49: Meanwhile, there are still people that buy beers because they like them, not because of the image they project.

    On any given day I could be seen enjoying ANY of the following beers:

    [www.sdhotlimos.com image 600x270]

    [4.bp.blogspot.com image 320x313]

    [www.aatiffany.com image 317x480]

    [www.artzberger.com image 287x557]

    [4.bp.blogspot.com image 400x266]

    [www.beermelodies.com image 333x500]

    And the list goes on...and on....and on...

    Sometimes I like "good" beer...sometimes I like "shiatty" beer. Whatever. Drink what tastes good to you at the moment...not to make a statement about how fashionable or ironic you are.


    Stone Brewery is one of my favorites.
  • Has anyone pointed out that Sierra Nevada is good beer yet? Because it is good beer.
  • HST's Dead Carcass: Sierra Nevada is a quality beer. It gets lost in the world of Micro-Brews. My friends liquor store carries all their flavors and it doesn't sell as well as things like Left Hand, New Belgium or Sam Adams, but those that do buy it are religious about their beer experience. I've pushed it on some folks when they weren't sure what they wanted, and they all came back pleased with the choice.


    Take into consideration that sierra nevada more or less "invented" the American Pale Ale style. Its a benchmark, a calibration beer. To be sure, all APA's that came afterwards are drawing from that.
    So much so, that they get lost in all the background noise.

    Once that starts to happen you have to start jumping around and yelling to be noticed.
  • The Southern Logic Company: Not a Sierra Nevada fan, don't really like Pale Ale or IPA. Haven't seen or tried their porter yet.


    If you can get it, try the Tumbler from SN. It's a great brown ale.
  • St_Francis_P: drjekel_mrhyde: This is my first time hearing of it.
    /or just never noticed it

    I drank Sierra Nevada before it was popular.


    I drank Bud Dry before it was popular, when it was popular, when it stopped being popular, when people made fun of you for drinking it, when people forgot it existed, and now.

    You'll be back.
  • Psycoholic_Slag: drewsclues: we're all hipsters now.

    Yeah but I still refuse to wear that douche bag knit cap on the back of my head.

    Likes SN Pale Ale


    I had a few of those green labeled bad boys last night. They taste great, arent over carbonated, and are 6% alchohal. Good stuff.
  • The Southern Logic Company: Not a Sierra Nevada fan, don't really like Pale Ale or IPA. Haven't seen or tried their porter yet.

    Georgia has shiattay laws about beer distribution so I don't have a large choice of beer like I would in other states. It makes me sad.


    I think the pale ale might be my favorite beer. In fact, it is. If you told me right now I'd have to choose only one kind of beer I could have for the rest of my life, i'd choose Sierra Nevada Pale Ale.

    Strangely enough, their Torpedo is so hoppy it turned me off of IPAs completely.
  • Debeo Summa Credo: St_Francis_P: drjekel_mrhyde: This is my first time hearing of it.
    /or just never noticed it

    I drank Sierra Nevada before it was popular.

    I drank Bud Dry before it was popular, when it was popular, when it stopped being popular, when people made fun of you for drinking it, when people forgot it existed, and now.

    You'll be back.


    No way, man. I read an article about what they do to the horses to get the urine for Bud products. Not cool man, not cool.
  • Load 25 of 42 newer comments

This thread is closed to new comments.