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St_Francis_P: As PBR still has the cheap urban-hipster market cornered, Sierra Nevada is making a play at the kind of hipster who likes to go camping, those who carefully consider what micro-brew they'll buy a case of before hanging out in the woods for a fortnight. So, DK mixes in some vintage photography, some sunbursts, an inspiring indie song and quick blips of b-roll to capture the independent spirit of their brewery. In other words, Sierra Nevada comes off as the classy, smart alternative to Coors.First, if I had to spend two weeks with the same beer I'd choose it pretty carefully; second, Sierra Nevada is good beer, which the article writer doesn't seem to understand.
drewsclues: we're all hipsters now.
SnarfVader: Hipsters drink crappy beer to be ironic.
SnarfVader: Sierra Nevada is good beer.
drjekel_mrhyde: This is my first time hearing of it./or just never noticed it
SubBass49: Meanwhile, there are still people that buy beers because they like them, not because of the image they project.On any given day I could be seen enjoying ANY of the following beers:[www.sdhotlimos.com image 600x270][4.bp.blogspot.com image 320x313][www.aatiffany.com image 317x480][www.artzberger.com image 287x557][4.bp.blogspot.com image 400x266][www.beermelodies.com image 333x500]And the list goes on...and on....and on...Sometimes I like "good" beer...sometimes I like "shiatty" beer. Whatever. Drink what tastes good to you at the moment...not to make a statement about how fashionable or ironic you are.
HST's Dead Carcass: Sierra Nevada is a quality beer. It gets lost in the world of Micro-Brews. My friends liquor store carries all their flavors and it doesn't sell as well as things like Left Hand, New Belgium or Sam Adams, but those that do buy it are religious about their beer experience. I've pushed it on some folks when they weren't sure what they wanted, and they all came back pleased with the choice.
The Southern Logic Company: Not a Sierra Nevada fan, don't really like Pale Ale or IPA. Haven't seen or tried their porter yet.
St_Francis_P: drjekel_mrhyde: This is my first time hearing of it./or just never noticed itI drank Sierra Nevada before it was popular.
Psycoholic_Slag: drewsclues: we're all hipsters now.Yeah but I still refuse to wear that douche bag knit cap on the back of my head.Likes SN Pale Ale
The Southern Logic Company: Not a Sierra Nevada fan, don't really like Pale Ale or IPA. Haven't seen or tried their porter yet.Georgia has shiattay laws about beer distribution so I don't have a large choice of beer like I would in other states. It makes me sad.
Debeo Summa Credo: St_Francis_P: drjekel_mrhyde: This is my first time hearing of it./or just never noticed itI drank Sierra Nevada before it was popular.I drank Bud Dry before it was popular, when it was popular, when it stopped being popular, when people made fun of you for drinking it, when people forgot it existed, and now.You'll be back.
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